Books are Marketing Tools
Wednesday, September 28, 2005, 8:30 p.m. ET - FREE
Guest Expert: Jerrold Jenkins, Chairman and CEO, Jenkins Group, Inc.
Once upon a time books were the primary source for sharing and storing information. Valued for their ability to entertain, educate, inspire and persuade, books were considered timeless references for an ever-changing society. Though times have changed, books continue to hold intrinsic values and much more.
Today, books are a key marketing tool that reaches targeted groups of people with information relevant to their needs, interests, and lifestyles. Leading marketers are turning to books as a unique and enduring medium to deliver messages in a way that communicates value and brand relevance. In this Conversation, learn how publishing a book can creating branding opportunities, customer loyalty, consumer education and product sales. Learn how book marketing creates publicity and credibility for you.
Jerrold Jenkins founded Jenkins Group in 1988 as Publisher's Design Service and Publisher's Distribution Service. In 1994, he sold his interest in Publisher's Distribution Service, retaining his interest and position as owner and president of Publisher's Design Service. In 1995, the corporate name became Jenkins Group, Inc. adding new staff and purchasing SmallPress magazine, now known as Independent Publisher Online. He also began two publishing imprints, Rhodes and Easton--under which he co-authored and published Publish to Win! and Inside the Bestsellers--and Sage Creek Press. It was the work with these imprints that gave rise to Custom Book Publishing.
Much of his time today is dedicated to working with corporate and special markets clients. Jerry continues to work as a consultant to many publishers and speaks throughout the country on the art of independent publishing and the marketing opportunities that abound. It has been this work that has shaped the company for the future. To meet the needs of the many publishers he has spoken with, Mr. Jenkins created the Special Markets Division, which has led to affordable services for any publisher. A graduate of Alma College, Jenkins worked as a financial and investment management groupaccount executive, prior to his publishing career.
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