The Nielsen/Net Report on the Blogosphere
August 16, 2005
The top 50 blogging and blog-related sites grew 29.3 million unique visitors in July--a 31 percent increase from this January, according to the latest Nielsen/Net Ratings report, Understanding the Blogosphere released Monday
Why You Should Be Blogging
The size of the blogosphere has doubled every five months over the last year and a half, according to blog analysis firm Technorati
While blogs will never replace other forms of content on the Web, they do have a distinct role to play, according to Jon Gibs, senior research manager at Nielsen//NetRatings.
Fifty million Americans, or 30 percent of all American Internet users, visited a blog in the first quarter of 2005, according to a new report from Comscore, and sponsored in part by SixApart and Gawker Media. Traffic increased by 45 percent from the first quarter of 2004.
Blog readers are 11 percent more likely than the average Internet user to have incomes of or greater than $75,000. Similarly, blog readers are 11 percent more likely to visit the Web over broadband either at home or the office.
Blog readers tend to make more online purchases. In the first quarter of 2005, less than 40 percent of the total Internet population made online purchases. By contrast, 51 percent of blog readers shopped online. Blog readers also spent six percent more than the average Internet user.
Source: Sally Falkow and Adam Urbanski
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