Internet Marketing Tips from Denise Wakeman

links for 2006-02-01

• Four Factors That Distinguish Services Marketing | MarketingProfs.com
  Intangibility, Inseparability, Variability, Perishability: the four challenges faced by service professionals when marketing their services. Marketing responses follow each factor.
  (tags: marketing service professional business)
• Marketing Challenge: How to Sell Services | MarketingProfs.com
  A good companion piece for the 4 Factors of marketing a service business.
  (tags: marketing service professional business)

Professional Organizers Get Awards

Last night I was the guest of my personal organizer (and friend and colleague) John Trosko, at the annual awards banquet for the National Association of Professional Organizers Los Angeles chapter (that's a mouthful!).  After all it is awards seasons and we are in L.A.!

John co-organized the event and did a fabulous job -- he won the Raising the Bar Award, for the board member who goes above and beyond the call of duty.  NPR's Day to Day show even did a story on the event!

The Blog Squad was honored to contribute to the gift bags and silent auction:  Confessions of a Reluctant Blogger ebook and audio program.  We'll always take the opportunity to spread the blogging gospel.

P.S.  You can read about my experience with John Trosko organizing my office here.

links for 2006-01-31

• Thousands of Words and Now Pictures, Too - New York Times
  (tags: blogs video publishing technology)
• NPR : Festival Honors Short Films Shot on Cell Phones
  30 second movies on cell phone.
  (tags: cell phone video)

links for 2006-01-30

• SmartBiz.com: Small Business Resources - Blogs: Keep It Legal
  A good reminder about the do's and don'ts of blogging when it comes to legal issues like copyright and trademark. Worth a read.
  (tags: blogs internet copyright trademark legal)

Molly Gordon: Name Your Niche

UPDATE: Only 62 50 37 spots remain open for this call.

Conversations with Experts presents...

Name Your Niche Now
Wednesday, February 1, 2006,8:30 p.m. ET
Guest Expert: Molly Gordon, Authentic Promotion

Yes, you CAN have a narrow niche without cramping your style. Molly Gordon, Master Certified Coach and author of Authentic Promotion: Grow Your Business and Feed Your Soul, has shown hundreds of professionals how to name a niche that works for them, a niche narrow enough to make their products and services stand out without cramping their style or limiting their creativity.

In Authentic Promotion, Molly explains that a niche does not have to be cold, dark, and cramped (yuck). Using the ecological model, she shows that each individual occupies a unique niche, a place in which they give and receive the greatest benefit, a place where they belong. Find this niche and you will find that your confidence and conviction about marketing your business goes WAY up. You will be able to make simple, memorable statements about your work that will connect with your “just-right” client without struggle or hype.

Molly Gordon is an internationally recognized Master Certified Coach, who has shown hundreds of men and women worldwide how marketing can lead to both material and spiritual fulfillment. In her book and audio program, Authentic Promotion, Grow Your Business, Feed Your Soul, Molly explains the approach she used to create a thriving business. Her e-zine, Authentic Promotion®, has over 10,000 readers, and her articles are reprinted widely. She has recently launched a blog at www.shaboominc.com/blog .

Register:  www.ConversationsWithExperts.com

If you cannot attend the Conversation, you can pre-order the audio program for $4.95.  After the Conversation the price will be $9.95.  Use this link to order now.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.