Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

links for 2006-01-29

• The Crumbs You Leave Behind - New York Times
  Worried about your security on the Internet? There are some steps you can take to protect your identity.
  (tags: internet security trends search Google)

Internet Marketing: Start Right, Start Smart

Internet Marketing:  Start Right, Start Smart
©2006 Patsi Krakoff, Psy. D.

When a professional or small business owner decides to launch their business on the Internet, they often start with a website. They've heard that everybody has to have a website. Then they learn that they should have an email newsletter.

Many people start out piece-meal. Website with one company, newsletter delivery with another provider, online payments with another, and as each need arises they get an account with a new provider.   In a previous article we recommended starting with a shopping cart marketing system. The next step is to establish your online presence.

Website First, Blog First?

eBay Experiment Update #5

Yes, the eBay experiment continues but with lackluster results.  Customers are getting great deals on our 4 CD set with interviews by expert bloggers, with bids starting at $1 and sometimes only one bidder.

So, I've done two things to take this experiment to another level. 

1. I purchased Phil Dunn's (a Fortune 500 marketing consultant) book The 7 Essential Steps to Successful eBay Marketing
2. I invited Phil Dunn to be a guest on our Conversations with Experts TeleSeries, to talk with us about How to Build an eBay Business that Generates Repeat Sales and Loyal Customers.  Phil will be our guest on February 15.

I figure I've got to keep on going to the masters if I'm going to get anywhere with this.  I picked up Phil's book because I'm particularly interested in the effective copywriting techniques:  how to write great descriptions, titles, subheads, etc.

I also have to dedicate some uninterrupted time to working on this project and right now I'm fragmented with a lot of other projects.

Stay tuned...

Radio Publicity: Learn from the Master

As our friend and colleague Suzanne Falter-Barns vigorously asserts, you must have a platform for promoting and marketing your book or info product if you are to attract the attention of publishers and customers. 

One way to gain wide recognition is through radio interviews.  Our mentor, Tom Antion, is hosting a teleseminar with the guru of radio publicity, Alex Carroll, next Monday.

Bestselling author Alex Carroll is one of the world’s leading experts on radio publicity.

The numbers speak for themselves:
He has done more than ONE THOUSAND radio interviews (1,246 to be exact), captured well over $4,500,000.00 in free radio airtime, and generated more than $1,350,000.00 in orders directly from listeners … all without spending a DIME on advertising and rarely leaving the comfort of his own home.

As a mentee, I attend every single teleseminar Tom presents because I've learned that he and his guests over-deliver every single time.  Therefore, I recommend, if you're serious about getting your products out to the world, that you attend this telesminar.

Tom Antion: Meet My Marketing Mentor

UPDATE:  Only 71 47 35 26 14 7 spots open for this call.

Last year my partner, Patsi Krakoff and I, engaged marketing and public speaking master Tom Antion to work with us for a year to take our business to the next level.  We're very proud now to be able to host a Conversation this week with Tom Antion.  Don't miss this one...Tom consistently delivers massive value everytime he addresses an audience.

Wake ‘em Up: How Any Professional can Use Public Speaking to SkyRocket Their Career . . . and make a ton of money too.
Wednesday, January 25, 2006, 8:30 p.m. ET
Guest Expert: Tom Antion, Antion.com

Being able to stand up in front of a crowd and WOW! them can make you more money than you could ever imagine. WOWING a crowd doesn’t mean you are juggling ten bowling balls or doing a fire eating and sword swallowing act. It means giving the audience members great information that will help them and delivering it with an appropriate amount of humor and involvement.

The master at not only doing this, but teaching it as well is our guest on this week’s call, Tom Antion. Tom will be sharing the secrets, tips and techniques used by top level professional speakers who must “knock ‘em dead” every time they speak.

You will learn:

• Tom’s number one method of preparing for a presentation . . . you will virtually guarantee a home-run presentation if you do this.

• 10 ways to be great on stage . . .master even a few of these and watch your applause….and your income store.

• 10 ways to make money speaking . . . you can pick the ways you are most comfortable with so you always feel great about being on stage.

• How to get large fees from corporations and associations . . . you’ll be an industry celebrity and have people calling you to speak.

• How mixing products with your speaking can multiply you 100 fold . . . you can be speaking one place and have money coming in from 100 different sources.

You’ll also get a lesson in how to make your reputation spread by giving massive value every time you speak. How will you get your lesson? Tom will demonstrate this on the call by giving you one of the most content rich teleseminars you’ve ever been on.

Tom Antion is a veteran of over 2500 paid speaking engagements all around the world. He has earned as much as $250,000 in one 90 minute speech and averages 60-80K at each engagement. He is the author of the “Wake ‘em Up Video Professional Speaking System” and he was also the speaking expert picked by MSNBC to critique President Bush’s speech to congress. 

Register:  www.ConversationsWithExperts.com

If you cannot attend the Conversation, you can pre-order the audio program for $4.95.  After the Conversation the price will be $9.95.  Use this link to order now:

http://snipurl.com/Antion_Preorder

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.