An excellent post on using blogs to market yourself was recently brought to my attention. Written by Rohit Bhargava, VP for for Interactive Marketing with Ogilvy Public Relations Worldwide, there are 7 excellent tips for how to effectively use a blog to market you and your business. Briefly, they are:
- Share insight, not the obvious
- Link to your influencers
- Optimize your blog and posts for search
- Talk about what you know
- Make your blog part of your signature
- Post about the moment
- Have a good archive
Read the complete post to get links to examples of blogs Rohit feels meet these criteria.
I do have to be shameless here because it just so happens that one of my clients is mentioned as being an excellent example of #4 - Talk About what you know. John Trosko of Organizing LA really gets it when it comes to using a blog to build raving fans, credibility, and awareness for his business and expertise.
Source: Thanks to John for bringing this great list to my attention.
