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30 posts from August 2006

aStore by Amazon Debuts

aStore (beta) made its debut a couple of weeks ago.  If you're an Amazon.com Associate (affiliate), you probably received an email recently inviting you to try out their new "store" creation system that allows you to build a store focused on the products relevant to your business. Here's what Amazon has to say about aStore:

Build your own professional online store featuring Amazon.com products in minutes with no programming skills required. Because aStore is a dedicated shopping area for your site, it is a great complimentary product for your existing Amazon product links. Visitors to your site get a professional shopping experience through your unique selection of products and categories and the features of Amazon.com you have chosen including Customer Reviews, Listmania, and more. The checkout process is completed through Amazon.com.

I'm always on the lookout ways to expand my revenue and I wanted to see if it really was as simple as they touted.  And in fact, last night I set up my aStore in about 10 minutes.

Continue reading "aStore by Amazon Debuts" »

NetAim Training Sessions on Ezines

Are you a member of NetAim - The Internet Association of Information Marketers?  Patsi and I have been invited by Tom Antion to present 3 training sessions on ezines for NetAim members on Thursday, August 31.

NetAim offers monthly training sessions for beginning, intermediate and advanced Internet marketers.

I've been thinking a lot about NetAim because I attended an Internet Marketing Summit last week for the Outer Circle members.  I realized what a phenomenal deal this is...monthly dues are $100.  Not only do you get monthly training, but the opportunity to attend an annual retreat at Tom's retreat center for a full day of training.  There were 5 of us at the event last week which means we set the agenda for what we wanted to go into indepth. 

Tom answered every single question each of us had throughout the day; no issue was too small or too dumb.  We spent about half the day on eBay strategies which I'll be focusing on soon (again).  The rest of the day was spent on video strategies.

Tom generally charges $1000 an hour for his time so for $1,200 a year, you get amazing access and training from one of the best, most successful, and definitely most down to earth guys making a living on the Web.

If you would like to attend the sessions tomorrow, you can join NetAim for as little as $15 per month.  If you join, let me know and I'll make sure you get the info to attend the class at your membership level.

Marketing Makeover Generator Gets Better

Back in February I wrote about Marketing Makeover Generator that had just been launched -- an online application that makes creating squeeze pages (shy yes, opt-in) a snap.  Love 'em or hate 'em, they are effective for building an opt-in mailing list.

I've been using it since February and my experience continues to be excellent.  Today, I had to revise the opt-in page for Savvy eBiz Tips to include information about our Anniversary week celebration.

First, it's very simple to edit the headlines and the content of the page. But, I also had to record a new audio invitation.  That's simple enough, and what I discovered is that the developers (Alex Mandossian, Rick Raddatz, Armand Morin) have added a very cool feature...a teleprompter.

Continue reading "Marketing Makeover Generator Gets Better" »

Discover How to Avoid the 10 Deadly Newsletter Sins

Are you among the thousands of professionals who have a newsletter that doesn’t get results? ... Do you struggle to get your newsletter out to clients and prospects on time
every month?

Yes? Then maybe you are guilty of committing one or more of the following deadly newsletter sins:

  1. You spend hours surfing the ‘Net, researching for an article, getting ‘screen sucked’ without any apparent value
  2. You format it yourself using your Outlook email program
  3. You try to send it out yourself from your email program
  4. You get business cards of people you meet at events and add them to your subscriber list
  5. You manually add and delete email addresses from your list that you keep in Outlook
  6. You manually send people a welcome message, thanking them for signing up for your ezine
  7. You miss your monthly or weekly ezine deadline and send it out 'whenever you can'
  8. You only send it out whenever you have a new product or service to announce
  9. Your ezine content consists of sales copy, with a clear call to action: buy your product
  10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action.

Okay, I’m exaggerating here, I’m sure you are more sophisticated than that! But it’s true: email newsletter marketing has gotten more complex in the last few years.

The good news is that there are systems and programs that are user-friendly that can help you understand and simplify your newsletter tasks. Newsletters don’t have to be that difficult or time-consuming, but you do have to learn how to do them correctly or you’ll end up in newsletter hell.

Here’s the formula for how ezines work:

   1. Send an ezine out = get more readers
   2. Let them know who you are, and how much you know = credibility and trust
   3. Tell them about your services and products = increased sales
   4. Send them more information = let them buy more or hire you = MORE MONEY!
   5. Repeat = build your list, attract more, sell more, profit more

=> Action Steps: Learn how to simplify your newsletter tasks. Sign up for our free e-course 7 Secrets of Successful Ezines.

=> Better yet, get the All-in-One Ezine Publishing System and learn everything you need to know to create, publish, distribute and grow your ezine list.

Ezine Publishing Just Got Easier

E-Newsletter Publishing Made Easy for Professionals with Audio and Video Tutorials from The Blog Squad™ 

Publishing an electronic newsletter or “ezine” for professionals just got easier with the recent launch of the multi-media info product, The All-in-One Ezine Publishing System. The expert team of Patsi Krakoff and Denise Wakeman, also known as The Blog Squad™, has created a comprehensive e-book package with audio and video programs.

Continue reading press release here.

Learn about the All-in-One Ezine Publishing System.

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