Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

New Author on Next Level Biz Tips

In July, Patsi Krakoff and I merged our two companys to form one:  Krakoff Wakeman Associates, Inc.  The Blog Squad and Customized Newsletter Services are both divisions of the new company.

In an effort to clearly target our niche audiences, we're going to co-author our three primary public blogs which means both Patsi and I will be writing on all three, depending on the topic.

This blog, Next Level Biz Tips, focuses on Internet marketing tips and how to leverage the Internet to grow your business online. Subscribe here.

Build a Better Blog is pretty self explanatory...all about blogs, blogging, the blogosphere. Subscribe here.

CoachEzines is focused on writing...writing great ezines, great blog posts, sales letters, copywriting. Subscribe here.

Read them all. Read one. Subscribe to get updates so you don't miss a thing.  We are passionate about our business and helping you Attract, Sell and Profit from the Internet.

Searching for Clients? How to Research Using Keywords

Part two in our series on how to search for clients...

Searching for Clients? How to Research Using Keywords
©2006 Patsi Krakoff, Psy. D.

In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know who else they were finding as well.

To do this research, I imagined what a potential client would type into a search engine. For my newsletter service business, I guessed that a potential client might type in "ezines" or "how to do an ezine" or "ezine publishing tips." Each time I used a version of these keywords I got different results.

For example on Technorati, a search directory of blogs, "ezine publishing" brought 10,164 results; most of them article directories where there are thousands of articles written on this topic. For "how to publish an ezine," there were 7,631 results. "Newsletters" brought in 250,692 results, and many of them were themselves newsletters rather than articles or resources about newsletters and ezines. For "ezine tips" there were 33,845 results, including my own Google Adwords ad (always nice to see that this appears somewhere!).

Technorati also allows you to search for "blog directories" so you can look for blogs using your key words.

Hotel Wireless Dis-connectivity?

How many times have you been to a conference in a hotel, and not been able to get connected to the Internet?

Okay, so you are reassured by both the hotel and the conference people that wireless is available. You have a new laptop, so you know you have what you need on your end of the deal.

I attended an Internet Marketing Center bootcamp on eBay last week, and I figured these people are the Internet Marketing people, right? So they ought to have Internet connection all set up, right? I was going to poke around eBay during the presentations to see what I could learn.

Wrong.

Searching for Clients? Search Like They Do...

An outgrowth from our recent How to Pitch the Best Bloggers teleclass is the following article by Patsi, part one on how to search for clients.

Searching for Clients? Search Like They Do...
©2006 Patsi Krakoff, Psy. D.

When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. I was pleased that my blog CoachEzines.com came up first and second for some terms in Technorati, and in the top 10 for some terms in Google.

But I was disappointed that there were hundreds of articles on the topic of ezines in article directories, and only a few were mine. So I learned that I need to submit more articles about ezines to the article directories in order for people to find my business online.

Boost Your Business with Blogs: Free TeleClass

When was the last time that you attended an event so transformative that you left knowing - without a doubt - that you could create the business and life of your dreams?

Patsi and I have been invited to be guest presenters at Kelly O'Neil's annual 3-day UpLevel Intensive in October.

To prepare for the event, Kelly is hosting a series of teleseminars featuring each of the speakers.  The Blog Squad will be featured on Wednesday, September 27 and you're invited to attend.

Boost Your Business with Blogs: How to be Findable on the Web
September 27, 2006, 8:00 p.m. ET

The teleseminar on Wednesday is free, sign up here to get the call-in number:
http://www.uplevelintensive.com

Here's a message from Kelly about the UpLevel Intensive...