TeleSeminars: 5 Easy Ways to Grow Your Business

(c)2007 Ellen Britt, of Marketing Qi

There are hundreds of ways to grow your business, from hiring a marketing expert to running expensive ads in trade publications. If you are in the early years of your business, chances are you don’t have spare capital to invest in costly strategies.

But there is a low-cost solution that can give you a powerful return on investment…in more sales closed and in better relationships with your clients. When you choose teleseminars to grow your business, you are able to tap into something that even the costliest of consultants can’t deliver…a personal and even intimate connection with your customers.

Exactly how can you use teleseminars to grow your business? Here are five easy ways to leverage the power of this technology:

1. Deliver free information to your customers by holding regular, customer only teleseminar events. If you don’t want to speak yourself, then bring in a guest expert. These events will really add value to your services.

2. Hold a paid teleseminar event and charge your customers for attending. Of course, your paid events will deliver premium content.

3. Record your teleseminars and use them to attract customers. Offer a recording of one of your free calls as an enticement to sign up for your email newsletter.

4. Package a series of your paid teleseminars into a package and sell it as a digitally downloadable product.

5. Finally, use teleseminars to actually sell your products and services. Invite your customers, tell them about your product as well as give them good information. Then sell your product at the end of the call, using a time-limited offer to compel action.

Teleseminars are a great way to leverage the power of technology to bring you into a much closer relationship with your customers and clients. When customers hear your voice, they feel they know you and that they can trust you. And when your customers know, like and trust you, they will come back to you to do business again and again.

So forget the expensive marketing solutions and grow your business using teleseminars. Once you experience the power of teleseminars you will wonder how you ever did business without them.

NOTE: Ellen Britt will be featured as an expert on Blogging and Beyond radio show this Thursday, March 22, at 11 a.m. ET. She is author of Teleseminar JumpStart audios.

Comments

[Lisa DiMarino]

Great ideas, thanks so much for the info! Just wondering whether it is better to do speaking-only teleseminar, or an interactive one in which the customers are invited to ask questions or otherwise participate as well?

[Patsi M. Krakoff]

It depends on the subject matter of course, but in general, we usually open it up to questions and interaction at several points during the call. We don't always do it if there are a lot of people on the call and background noise - we'll mute until time for questions. You want to get and keep people involved and I always like to ask people if they are tracking, if I'm making sense to them; but you can't always keep the lines open due to the noise factor, especially when you're recording.

We also like to deliver high value with a lot of information. If you keep the lines open for questions during the whole show, you can get interrupted, off track and never get to deliver all the content. For that reason too, it's good to ask people to hold questions until the end. Hope this helps.