Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

3 Reasons to Love Your Business Blog

Here are my three favorite reasons I love business blogging for marketing:

1. Blogging is the foundation from which all content flows
2. Blogging is a magnet for clients to find you
3. Blogging facilitates relationships with the people you care about

Business blogging gets my five star approval for those three reasons alone.

Earlier this week I posted about 3 things to look for in your online marketing plan: it should be inexpensive, easy to use, and get results.

I also wrote about 3 goals your online marketing should accomplish: get published, get found, get leads.

Good things come in threes. Here's a tip: it's easy to organize your thoughts and planning in groups of threes, and easy to write blog posts in series of threes.

Your turn: what are 3 tips you use for making your marketing easy, fun, or effective?

Sponsored by The Blogging and Beyond Mentor Program: If you want to learn more about how to make progress with your online marketing systems, go to www.theblogsquad.net/mentor/

SavvyBizCast: Mari Smith

Savvy Biz Cast features an interview with relationship success coach, Mari Smith of www.MariSmith.com
(14:21 min)

You can subscribe to the Savvy Biz Cast podcast on iTunes and get the interviews downloaded to your mp3 player automatically.

Got a question or comment about this podcast?  Click on the comments link below to add your 2 cents.

3 Goals for Your Online Marketing

Here are the basic goals of an online marketing strategy:

1. You have to get published on the Internet in some form (a website, landing page or blog).

2. You have to get found on the Internet by the people who need you (You have to get indexed by the search engines by providing keyword rich content in multiple forms).

3. You have to be able to capture prospects' email addresses so you can follow up with them. You must get leads. (You need to have some sort of database management system to handle this for you efficiently and automatically -- like KickStartCart, for example).

Your online marketing efforts should go into getting published, getting found, and getting leads.

The systems you use to do these things must be easy to use, inexpensive, and efficient.

We believe that online marketing should be available to all, and it should meet at least these three requirements: inexpensive, easy to manage, and gets results

Is a business blog the answer to most small business marketing? Maybe, maybe not. But it’s a really good start.

MySpace Business Training Program

On Saturday I posted about a free MySpace Business Training program our mentor Tom Antion is giving away.  If you've been following this blog you know I've been experimenting with MySpace as a business tool.  But, I didn't post about the training on this blog; I posted it on Build a Better Blog, so you might not have seen it!

I don't want to leave you out so here's a link to the info and how to get your free copy of the training.

3 Things to Look For in Your Marketing Plan

What are 3 essential requirements a small business owner should look for when considering their online marketing plan?

I’ve been writing a white paper for The Blog Squad™, partly based on a manifesto I’ve been thinking about for small business owners.

It goes like this:

• Marketing shouldn’t cost an arm and leg
• Marketing shouldn’t be difficult for non-techie professionals without staff
• Results of your marketing should make it easy for people with problems to find your solutions.

Is this too much to ask? We don’t think so. Denise and I believe that it’s becoming easier than ever to use the Internet to market your services as a professional.