You've probably seen our emails and blog posts about the Branding and Blogging program we're teaching, beginning today. We know blogging but branding is not our expertise. We've partnered with Ruth Klein, a branding expert, on this program, however, we've also been doing our own studying and prep.
We put together a 25 Step Action Plan for Creating Your Brand as a bonus for our participants and ended up with a list of books we've been reading and studying. Thought I'd share them with you since there's some darn good stuff here.
POP! Stand Out in Any Crowd, by Sam Horn (Patsi loves this book!)
The Anatomy of Buzz: How to Create Word of Mouth Marketing, by Emanuel Rosen
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy, by Barry Feig
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, by Richard Maxwell & Robert Dickman
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, by Bryan & Jeffrey Eisenberg
Career Distinction: Stand Out by Building Your Brand, by William Arruda and Kirsten Dixson (listen to our interview with William Arruda)
Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, by Steven Van Yoder
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