Over the last couple of weeks I've been editing the audio and transcript from a program we hosted on how to package your books and products. Our experts were Susan Kendrick and Graham Van Dixhorn of Write to Your Market, Inc.
As I read through the transcript for the third time yesterday, I was impressed again by the strategies Kendrick and Van Dixhorn shared. I was especially excited about the 11 tips they shared for how to name your products: books, ecourses, teleseminars, info products. This is always a challenge for me! My favorite is "Fill in the Blank".
Using a standard phrase like: This book is the ultimate guide to __________
Whatever you put in the "blank" can easily become the book's (product's) title. For example: This book is the ultimate guide to getting things done. As you probably know, Getting Things Done by David Allen is a long-time bestselling book.
Or, I can show you how to have a __________
I can show you how to have a four hour work week. The 4-Hour Work Week is another mega bestseller.
This is a great exercise for finding a title.
One of the other areas we covered was a 10-point check list for back cover copy. My question to them was how do you use back cover copy if you're selling a digital product and it doesn't have a back cover! Now, I could repeat what we discussed in the program, but instead I'm referring you to a blog post by Susan that tells all in much more detail:
9 Ways to Create Instant Website Content with Your Book Cover
Susan lists in depth with a client case study, how they used the content from a client's book cover to create an entire website to market and promote the book. As they say:
Your book cover becomes the foundation for all your book marketing efforts. With a once-and-done approach, you can go on to use your book cover sales copy anytime you need powerful, at-a-glance, "short copy" to promote your book.
Learn more about how to create buy-me-now packaging for your products.
