David Meerman Scott has a post today announcing the new masthead (banner) on his blog Web Ink Now. He talks about the importance of personal branding on the web and why you need to pay attention to your visual image and be consistent. After nearly 4 years, we're finally going to get a banner designed for Patsi's blog at Writing on The Web. We'll let you know when that's up.
This is right in alignment with our upcoming interview with Steven Van Yoder on February 13:
We're interviewing Steven Van Yoder, author of Get Slightly Famous, for our Blogging and Beyond Mentor Program. This program about how to create and manage your online reputation is for members only and anyone can join and attend this important class with our $9.95 30-day trial.
We've written on the subject extensively in the past, most notably when we presented a four week class on Blogging and Branding. Here are a few posts you may want to review on personal branding and blogging to extend your personal brand:
David Meerman Scott Uses Video to Promote His Speaking Gigs
Do you have a positive online identity? (audio - Interview with William Arruda of Reach Communications)
Branding and Blogging Info on Build a Better Blog
Naming Your Products
Branding Tip: Use a branded MasterCard Giftcard
Branding Tip: Use PhotoStamps
Why Branding is Important