Last July I posted about a plumbing company that's using video to attract new clients. I had forgotten about it until I saw a link to the post in my blog stats. Since we're hot on video these days, I thought it a good idea to remind you about this forward-thinking use of video on the 'net so you can study what they're doing with FlushTV.
This past Sunday, Patsi and I attended Tom Antion's Buttcamp in Los Angeles. Not only were we fortunate to get the stage for nearly an hour to talk about business blogging, but Tom spent at least an hour talking about using video to dominate search engine results and drive more traffic to your products websites.
Much of what Tom talked about was covered in the teleseminar I recommended in my previous post about how The Blog Squad is learning about video.
Hearing Tom again and seeing the results he's getting from the 250+ videos he's posted on the web, make me more determined than ever to keep up with this tactic. Tom records 10-15 short (1-2 minute) videos every morning with tips about public speaking and Internet marketing.
Right now, I'm working through the 20 videos we've produced so far. Everyday I'm uploading a few more to our Traffic Geyser account and getting them out there. I'm also posting them on our Facebook fan page to get more exposure.
One thing to remember when you're creating videos -- you must edit them to add a caption with your blog or website URL. You want to make sure you're driving traffic to a site where you can convert the visitor to sign up for something like a free report or a free trial to a membership site. We're driving people to find out more about our free white paper. You can also include the URL in the description for the video and lots of the video sites make that link active if you include the http://.
How are you using video to promote your business?
I think this is a really great idea. The videos are wonderful. However, I am not sure if I would get the connection between the amusement and actually hiring this company to do the work. Like you said, the videos need a tag line throughout. And they are too long. Who has the time to watch a 12 minute video about a plumbing company? And I am not really sure what area they service. I like the shoe bootie idea, but it's nothing new. And it really took 2 years to catch on? I can see 2 minute comedic videos about the booties. Overall, love the ideas!
Posted by: John Trosko | Tuesday, April 15, 2008 at 11:24 PM