Repurpose Your Content to Leverage Your Time

One of the things you will hear us talk about a lot -- and not just us, but many people doing business online -- is that you need to repurpose your content in order to leverage your time and make more money.

What does that look like?

• You write an article.
• You post it on your blog.
• You record the article and create a podcast.
• You send the article out to your ezine subscribers.
• You submit the article to article directories and send traffic back to your book site/blog.
• You create a press release using the content of the article. It gets distributed all over the 'net.
• You break the article down into 5 tips and create a free mini-course.
• You expand on the article and create an ebook.
• You create a video using the content of the article.
• You post a link to your article on your Facebook profile for all your friends to see.
• You Twitter about your article.
• You create a teleclass about the content of your article.
• You transcribe the audio from the teleclass and package the audio and the transcript into a product you sell.

Get the idea? Any more ways you can think of to repurpose your content?

Comments

[Becky Cortino]

Thought-provoking list, Denise!

Here are 6 more ideas for repurposing content that I use:

1) Break copy points/concepts into manageable pieces and use as radio show content.

2) Create “tips booklets” with informational nuggets for mailing/personal distribution.

3) Create “tips e-booklets” with informational nuggets, available online by request via email.

4) Offer special seminar companion booklet or resource guide for purchase at event.

5) Put together a special report.

6) Create a Podclass.

...just tossing a few more ideas into the proverbial hat!

Becky Cortino

[Jim]

Great list Denise.Information s the best tool for Internet marketing.
I've printed your post as a daily reminder.

[Andy Headworth]

Excellent and succinct way of explaining what we should be doing each time Denise. My question about the steps are; Is this something that follow religously for each article your do? Is is the process you have gone through to generate all the podcast and video content you guys have produced?

Andy Headworth