Online Promotion Tips: Answer Questions

I've covered a lot of tactics in this series about online promotion:

Online Promotion Tips: How to Get the Word Out
Online Promotion Tips: Go Offline with a TeleSeminar
Online Promotion Tips: Use Facebook
Online Promotion Tips: Use Twitter
Online Promotion Tips: Use a Survey

The final tactic we used to attract people to our Law of Action program is this: we answered their questions! As mentioned, we did a free teleseminar as a lead generator. The system we use to host, record and deliver our teleseminars is InstantTeleseminar.

One of the brilliant features of InstantTeleseminar is the ability for participants to submit questions in real time via a web-based interface.

During the course of the teleseminar, dozens of questions were submitted. Rather than spending hours on the call answering every question, we chose to answer them in a series of blog posts.

Many questions were similar so we determined the most relevant and wrote blog posts with answers over the course of about a week. Each posted ended with a link to register for the Law of Action program.

To make sure participants were aware of the blog posts, we sent a couple of reminder emails with links to the relevant posts.

There are many reasons to take this approach:

You are responsive to your prospects and they get their needs met
You demonstrate your expertise and build credibility and trust with your prospects
You create new content for your blog
You can create a series that can be repurposed in many other ways: articles, ebooks, more teleseminars
You are marketing your product, service or class by providing valuable content that gives prospects a taste of what to expect

One thing I should have done, but didn't, is set up tracking links to see which blog posts attracted people to register. So many details, that one dropped through the cracks.

Now, my question for you is: based on all you've read here about what we did to promote a 4 week program, what would you have done differently or added to the marketing mix??? Click the comments link below and let us know!

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Posted by: Internet Marketing Tips | Tuesday, July 15, 2008 at 03:28 AM