Book Publishing Secrets: Get the Inside Scoop

What does book publishing have to do with Internet marketing, you ask? Everything! Just about every service professional we know, wants to publish a book. More often than not, it's not about being a published author and selling a gazillion books. It's about the credibility a book brings to the professional and their business. It's also about having a tangible product to give away or sell at speaking gigs and conferences. Oh yeah, and sell and promote online, too!

We also run the Blog to Book Project, helping professionals use a blog to write and market their book. To that end, we're always on the look out for experts to interview who can bring new insights and expertise to our author/clients.

Last month we met Ellen Reid, a book shepherd. We liked her so much that we invited her to speak to our Blog to Book authors and members of our Blogging and Beyond Mentor Program. Then, we decided to open the event up to everyone. So you're invited to learn...

The Inside Story on Book Publishing
Get the Scoop on What You Need to Know to Get Your Book Published

Interview with Book Shepherd Ellen Reid

Tuesday, September 30, 2008
2 p.m. PT (5 p.m. ET)
Free, email registration required

You've got a great book but how do you get it published? How do you know if you should self-publish, start your own publishing company or go after a big name publishing house?

Book Shepherd Ellen Reid is going to take you through the ins and outs of the publishing world so you can learn:

• What makes a successful book
• How to brand your book
• How to decide if you need a consultant or book shepherd
• If you should self-publish or start an independent publishing company
• How long it can take to get a book published
• How to get your book into major book stores

Ellen Reid may not be the very first "Book Shepherd," but she is right up there at the head of the pack. She certainly defines the term coined by one of her mentors, self-publishing guru Dan Poynter, which means leading aspiring authors through the arduous and confusing process of turning a manuscript into a book. Reid stepped into the forefront of the field, taking it to a whole new level when she added her unique Smarketing element.

Register now. If you cannot attend, you will get the audio replay...but only if you register! :-)