What do you bring to the table?

Just watched a great video by Internet superstar Gary Vaynerchuk. He exhorts you to be who you are and pump out great content, assuring you that formula will build your brand equity and build your business. You don't need to be over the top, high energy like Gary. Even if you're an introvert, like me, if you're pumping out valuable, relevant content and serving your audience, then your audience will find you and want what you've got.

So answer these questions: is your online persona true to who you are? And, are you delivering the best content possible to serve your audience?