Use of social networking sites has exploded during 2008. Millions of business professionals are now connecting through Facebook, Twitter, LinkedIn, and other sites that make it easy to post messages and attract like-minded people.
While no one really knows which sites will end up being staples in your business' marketing tool kit, and which ones will become extinct and ignored, one thing is for sure: Internet marketing is changing rapidly. Online networking is here to stay.
It's easier to get your messages out there and attract the kinds of people you want to do business with. At the same time, it's messier, more crowded, and noisier. We all need to tame the beasts, or we'll drown in information and connection overload.
Remember a few basics.
Here are 7 savvy mindsets for approaching social networking wisely:
- Treat your blog as your hub, where people can go deeper into your content, get to know you better and join your mailing list.
- Everything you write, say and do should support your core values, purpose and brand.
- Building connections that turn into relationships and clients and colleagues takes time and care. Participate and be patient.
- Always strive to be authentic and honest.
- Never misuse or abuse relationships in order to make a sale.
- Always respect others and offer to be of service first.
- It's not about you, it's about your community.
As The Blog Squad, we are learning along with millions of others on the Internet how to use all these new tools for marketing our business without wasting time or energy. We want results from our efforts.
Even though it's a lot of fun to connect on Twitter, we're not there because we have nothing else to do with our time. We've learned there's a way to use these sites productively so they bring better results for our business while building solid, lasting relationships.
It all ties back to our blogs which are our major lead generators for clients and business. There's a method to our madness!
And just like anything, there are best practices to learned!
To get an idea of best practices for using twitter, read this excellent post by Liz Strauss:
25 Traits Of Twitter Folks I Admire and 25 Folks Who Have Them
For best practices on Facebook, read Mari Smith's blog Why Facebook.
Denise, that was a great blog post. It's about just having personality and being yourself, just have fun.
Terrance Charles
http://terrancecharles.com
Posted by: Terrance Charles | Wednesday, December 24, 2008 at 05:56 AM
It’s quite true, I agree with your statement. Social networking is doing well in the arena of online marketing. The requirements of the people changing rapidly and so the online marketing. One thing for sure, online marketing is fetching results more easily.
Posted by: jainegrove | Friday, December 26, 2008 at 05:20 AM
It’s quite true, I agree with your statement. Social networking is doing well in the arena of online marketing. The requirements of the people changing rapidly and so the online marketing. One thing for sure, online marketing is fetching results more easily.
Posted by: jainegrove | Friday, December 26, 2008 at 05:21 AM