A quick post here to direct you to a post by David Meerman Scott with a case study about how a self-published author created a powerful platform for her book using social media tactics.
If you believe the only way to get published and known is by being connected with a traditional publishing house, think again. Lisa Genova created enormous success for her book (a novel!) using free and low cost social marketing tools. Her efforts lead to a book deal with Simon & Schuster and it hit the New York Times Bestseller list. Read the case study and prepared to be inspired about what you can do to build massive visibility for your book or product.




That was an awesome inspiring story. I love that she turned a sad medical condition and mixed it with fiction and was able to create a book that will help thousands. This will happen because she was determined and didn't let rejection stop her, she just chose another outlet.
A perfect example of why social media is such a CRUCIAL component for any entrepreneur trying to break out and create their own success.
Thanks for re-posting this Diane :)
Posted by: Nancy Arroyo-Perez | Friday, January 30, 2009 at 12:29 PM
Hi Denise - Thanks for sharing Lisa's story with your readers. She is such an inspiration.
David
Posted by: David Meerman Scott | Friday, January 30, 2009 at 12:46 PM
David, I was so impressed by Lisa Genova's story that I want as many people to see/read it. A great lesson for what can be done with a little elbow grease and perseverance. Thanks for sharing the case study.
Posted by: Denise Wakeman | Friday, January 30, 2009 at 01:00 PM
What an amazing story about succeeding with a self-published book. That is supposed to be impossible, so this is truly inspiring.
Thanks for the glimmer of hope from a struggling writer.
Beth
Posted by: Beth | Friday, January 30, 2009 at 01:02 PM