Article Marketing is a Visibilty Strategy

One of the areas I've been sadly neglecting in my online visibility strategy is article marketing. I'm sporadic at best. My intentions are good, yet I create so much content on blogs and twitter and for classes, that my article marketing always seems to take a back seat.

Yet, it's a powerful way to create a ton of traffic to your designated site or blog and it positions you as a credible thought leader in your niche. You can automate the process of posting your articles on Twitter via EzineArticles.com and extend your visibility reach hundreds of times over when people retweet your links.

My colleague Jeff Herring, and I taught a mini-telecourse about creating online visibility with article marketing.

Yet, I hate to admit it, but I haven't posted an article in months. Today, I decided to invest in Jeff Herring's Instant Article Templates. He's taking them off the market on March 31 and offering 37 templates at a 50% discount for $47. I know a good deal when I see one so I jumped on it. I know Jeff's templates will streamline the article writing process for me and make it a lot easier to repurpose the tons of content I've developed over the years.

The idea is to make your expertise findable everywhere, no matter where a prospect may land and then drive them back to your home base (your blog) where they can get to know you better, subscribe to get updates, request your free report, register for a teleclass and become a raving fan and client.

By the way, Jeff just started an article writing challenge, free and open to everyone: 100 Articles in 100 Days. That ought to get you going!

Comments

[ocha]

Interesting I came across you mention of this in Twitter. I just this morning posted a blog about Twitter vs. Articles. You are right about the traffic that article marketing can bring a site and we should all do more of it. You can read it here.
http://infoesource.com/blogindex/2009/03/29/twitter-vs-articles/

[Denise Wakeman]

Ocha, thanks for sharing your article about twitter vs. article marketing. I think they serve entirely different purposes and both should be integrated into an online marketing plan. One is not better than the other. Twitter is more of a relationship builder AND drives traffic. After all, you ended up here because of twitter. I don't think articles are conducive to having a conversation, but twitter is and so is a blog. It's all good. Whatever it takes to help your ideal client find you, that's what I recommend!

[Sean]

Very interesting article. It's nice to know you are getting back into article writing. I find that articles are a highly effective way of getting a point across. I was wondering though where you stand on other such ways of reaching out to others such as podcasts and videos?

Thanks again,

Sean C.

[website video marketing]

I agree with you that article marketing is a visible strategy, It was proven and base on my own experience. thank you for the post.

-faith-

[BudJohnson]

Your first paragraph really gets at the heart of the reason so many people fail to make article marketing work. It requires real, consistent effort.

Sure, you can get a little boost from sporadically submitting articles. A consistent flow of new content with effective distribution, however, is how you start to experience its real benefits.

Nice post!

[Tom]

I just wanted to know how those templates are working out for you and if you think they were a worth while investment?

[Jaimie]

Hi,

A well-known marketing strategy that has worked for years with print and broadcast media is a press release. Recent years have shown the new life as an online visibility tool. A press release
should have some newsworthy approach and optimized with a few selected keywords for your website. The free press release sites are a waste of time for your efforts, invest in a fee-based service (PRWeb.com is
great), which will ensure your release receives the attention it deserves.