One of the areas I've been sadly neglecting in my online visibility strategy is article marketing. I'm sporadic at best. My intentions are good, yet I create so much content on blogs and twitter and for classes, that my article marketing always seems to take a back seat.
Yet, it's a powerful way to create a ton of traffic to your designated site or blog and it positions you as a credible thought leader in your niche. You can automate the process of posting your articles on Twitter via EzineArticles.com and extend your visibility reach hundreds of times over when people retweet your links.
My colleague Jeff Herring, and I taught a mini-telecourse about creating online visibility with article marketing.
Yet, I hate to admit it, but I haven't posted an article in months. Today, I decided to invest in Jeff Herring's Instant Article Templates. He's taking them off the market on March 31 and offering 37 templates at a 50% discount for $47. I know a good deal when I see one so I jumped on it. I know Jeff's templates will streamline the article writing process for me and make it a lot easier to repurpose the tons of content I've developed over the years.
The idea is to make your expertise findable everywhere, no matter where a prospect may land and then drive them back to your home base (your blog) where they can get to know you better, subscribe to get updates, request your free report, register for a teleclass and become a raving fan and client.
By the way, Jeff just started an article writing challenge, free and open to everyone: 100 Articles in 100 Days. That ought to get you going!