I may sound like I’m harping on the same things all the time, but it’s because I love you! Nearly everyday I talk to a client or colleague who isn’t aware of the myriad possibilities for maintaining and controlling your online brand and reputation.
An article in the New York Times on How to Manage Your Online Reputation gives excellent tips on how to dominate search results for your name by making sure you set up a profile on every social site there is (where have you heard that before?). You don’t need to be active but make sure you have the minimum amount of bio details, a photo and links back to your blog or site. The bottom line is that you want the first 2-3 pages of search results to be content you WANT people to see, not embarrassing stuff.
Of of the main points of the article was to announce that Google is now displaying Google Profile results on name searches! This is huge. Make sure your Google profile is up to date and complete! You can check out my Google profile here. I’ve got a link to my Flickr account so photos I’ve posted show up; I’ve got links to all my social networking sites, my blogs, even a free audio program.
There’s also a link so you can easily and immediately share your profile on Twitter.