In this economy everyone is looking for an edge, a way to find the buyers who still have money left to buy. Let’s face it, that last 18 months haven’t been easy on businesses.
My friend and someone I consider a mentor, Dave Lakhani has been studying the effect of the economy on sales, marketing, buyer behavior and buyer psychology and the thing he said that really got my attention was that “Sales changed and nobody told the salespeople.” As I thought about that and read through the research and process Dave teaches in his new book How To Sell When Nobody’s Buying (and how to sell even more when they are) , I realized how right he was and how much there was to learn to master selling in this economy. And for that reason alone, I want you to get a copy of this book today.
In the book you’ll learn:
=> Which social media tool you must be using right now to find hidden sources of buyers eager to buy from you
=> How buyer psychology and behavior changed and what you must do to influence them now
=> An exact implementation plan that is guaranteed to get you more business and more sales right now (and that’s only chapter 0)
=> Dave teaches you the key concept of how to be seen to sell and how to build relationships that last and prosper.
In the book you’ll learn:
=> Which social media tool you must be using right now to find hidden sources of buyers eager to buy from you
=> How buyer psychology and behavior changed and what you must do to influence them now
=> An exact implementation plan that is guaranteed to get you more business and more sales right now (and that’s only chapter 0)
=> Dave teaches you the key concept of how to be seen to sell and how to build relationships that last and prosper.
You can read more here on Dave’s site.
Plus, there are chapters on selling with Facebook and social media by Mari Smith and Dr. Rachna Jain, two friends and colleagues I admire tremendously.
Dave is widely recognized as one of the top experts in the area of persuasion and is currently nominated for an American Business Award for America’s Best Sales Trainer, he’ll find out if he wins June 24, 2009. He is a guy whose advice is regularly seen in The Wall Street Journal, USA Today, The Today Show, The Big Idea with Donny Deutsch, Entrepreneur, Inc., Wired, Fast Company, and literally hundreds of other media outlets.
Dave is a guy who understands sales and human influence and he reveals all in his new book. It is a must read for every serious entrepreneur, salesperson, or marketer today. Grab the book today and change the way you sell forever!
By the way, I received my copy last week of How to Sell without Selling and started reading it last night. The very first chapter includes a detailed step by step plan to start making sales right now.
Denise Wakeman...Thanks for such great advice on how to sell home when no body buys. I myself need to read this book to give better service for my clients. From Home Staging Service Professional
Posted by: Stagingworks | Thursday, July 16, 2009 at 07:53 AM