Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

How to Leverage Your Expertise and Attract More Business

There's no shortage of professional development opportunities. Every day I'm getting emails about this training or that training. Heck, I'm working on developing my own training programs too. This week there are two that stand out for me and that I'll be attending:

Marketing Strategies With White Papers - featuring Michael A. Stelzner
July 2 at 12 pm PT (3 pm ET)

Michael Stelzner (author of the bestseller, "Writing White Papers: How to Capture Readers and Keep Them Engaged" and the man behind huge summits like Social Media Success Summit) will be leading this free online class.

Go here to check it out.

In this free class, Michael will reveal:

• What marketing techniques bring in ongoing leads at no cost?
• What are the five deadly marketing mistakes most businesses make and how can I avoid them?
• How can I effortlessly get my information in front of prospects?
• What are three proven techniques that greatly improve the quality of leads generated?
• How can I find prospects actively looking for the products or services I sell?

5 Step Formula to Add 6 Figures to Your Business THIS YEAR & Re-Ignite Your Passion While You Do It!
July 3, 12 p.m. Eastern Time

Dave Dee and Alexis Martin Neely help business owners, like you, who've already figured out how to bring revenue into your core business, leverage your business systems, processes and intellectual property into a 6 figure (or more) sideline profit center within your business by packaging the way you do things in your own business and licensing your way of doing things to non-competitors in your industry.

They chose July 3rd to host this teleclass because it's independence weekend in the United States and it could be the start of REAL independence in your life.

Dave & Alexis have the step by step, rock solid, PROVEN blueprint for helping you turn your business experience into a six or seven figure a year cash flow stream that will allow you to go part-time or even retire from your core business completely (if you want to) in short order.

Personally, I'm intrigued by this system and I'll be there. Click here to register for the free teleseminar.

Dave Lakhani on How to Sell When Nobody's Buying

As a quick follow up to my previous post about Dave Lakhani's book How to Sell When Nobody's Buying, here's a short video of Dave speaking to the crowd at a booksigning. There were at least 80 people in attendance (really good for a booksigning!) and Dave spoke about how to sell in an "inconvenient economy."

Related Post
Get Visible...Now

Note: I shot this with my Flip Mino HD. I used the Flip software to combine two short clips into a "movie." It was so easy.

Get Visible...Now

I've been writing about this and teaching this on teleseminars for quite some time: you have to be visible online if you want to have a viable business AND be findable by your ideal clients.

My colleague, Dave Lakhani, just published a fantastic book called How to Sell When Nobody's Buying (And How to Sell Even More When They Are). I've been going through the book and I had to laugh when I got to Chapter Two: Get Visible -You Have to Be Seen to Sell. I've heard Dave say that many times and for some reason I always thought he meant you have to be seen in person. I guess because when I hear him say it, it's usually at an offline conference.

And while that's true - you need offline face time with people - Dave Lakhani is also referring to being seen online. I think I could have written the chapter for him!

Briefly, here are the steps Dave outlines for building your personal brand online, so you can be seen AND sell.

Free TeleSeminars on Video and Internet Marketing

Two free programs from two of my favorite colleagues are coming up in the next couple of weeks. I also have a program planned for June 30, but the registration page isn't finished so that will be announced separately.

In the meantime, don't miss these programs...

Boost Your Business with Online Video - Featuring: Lou Bortone
WHEN: June 23, 2009 - 10am Pacific | 1pm Eastern

Video has become an incredibly powerful marketing and branding tool, and it's much easier than you think to get started.  

Online Video Branding Specialist Lou Bortone shares tips, tricks and tactics on how to add video to your marketing mix quickly, easily and inexpensively. With a little time and creativity, you can be producing videos that will build your brand and boost your business.  

In this session, you'll learn:

• A clever way to increase traffic to your website using online videos
• Ways to expand your online presence with your video
• Discover a few simple tips and tricks to look great on camera
• An easy way to add your own personality to your videos
• Preview of Lou's "Video Traffic Blast" system for maximizing your videos

Register here to get the scoop on video from Lou Bortone.

Marketing Strategies With White Papers - featuring Michael A. Stelzner
July 2 at 12 pm PT (3 pm ET)

Michael Stelzner (author of the bestseller, "Writing White Papers: How to Capture Readers and Keep Them Engaged" and the man behind huge summits like Social Media Success Summit) will be leading this free online class.

Go here to check it out.

In this free class, Michael will reveal:

• What marketing techniques bring in ongoing leads at no cost?
• What are the five deadly marketing mistakes most businesses make and how can I avoid them?
• How can I effortlessly get my information in front of prospects?
• What are three proven techniques that greatly improve the quality of leads generated?
• How can I find prospects actively looking for the products or services I sell?

Both these programs will present you with ideas and new ways of thinking about how to marketing your business online in these challenging times. Do yourself a favor and don't miss either one.

Video on Twitter is Getting Easier

Sometimes 140 characters is just not enough. Sometimes you need to connect with your followers in a more intimate way. That's where the power of video comes in.

Over on Build a Better Blog, I've been writing about using video on your blog. But what about twitter? More and more tools are popping up that make it simple to post your videos on your twitter stream.

A new one I just found out about is Twitvid.io which I read about on Twitip.com. You may remember that I did a series of 12 second videos some time back. What I like about Twitvid.io though is that you're not limited to 12 seconds. You can record a video straight from your webcam on the site or you can upload a video. Then, the link to your video is automatically tweeted out to your followers. 

There's also Twitvid that does much the same thing and uploads your video to YouTube at the same time, if you choose. YouTube also now includes the option to automatically tweet your video uploads and post to your Facebook profile.

For efficiency's sake, I use Tube Mogul to upload and distribute my videos to multiple video sites AND I have my blip.tv account set up to then automatically post the video on my video blog AND to twitter. So it's one stop job.

So many options. Pick the one you like best or feel most comfortable using and go for it. If you know of other twitter/video sites (and I'm sure there are more!), post them here in the comments so we all can benefit. Thanks!

Related Posts:
How to Reach 97 Million Americans - Lou Bortone's Video Tip
Use Video on Your Blog to Entertain Your Audience
Animoto is a Super Easy Video Tool
Add Video to Your Twitter Profile
Online Video Made Easy