Managing Social Media Marketing Sites

One of the most frequent questions I get when I do interviews and teleseminars is: how do I manage all the social sites and my blog; how do I determine what's most important?

I've written a couple of posts about this

• How to Use Your Blog To Develop Your Online Brand
• Online Marketing Needs to Be Consistent and Constant
• Are you willing to do what it takes to create visibility on the Web?
• Business Blogging Tip: You have to MAKE Time to Blog (video)

Today I read two posts that may also bring some relief in how to manage your online persona and tools to do it.

David Meerman Scott suggests in his post Multiple Online Personality Disorder that you use your blog as your home base (where have you heard that before?!) and if you don't have a blog, then make sure you have a profile set up on Google to aggregate links to your various social sites.

Phil Dunn writes in his post How to Simplify Your Social Media Life, about several tools that help you share links, photos, videos with a click of a button. Phil shares the pros and cons of Posterous, ShareIn, Soup.io and FriendFeed. I've been using Posterous and Friendfeed but hadn't heard of ShareIn or Soup.io. Being the active experimenter I am, I immediately clicked over to ShareIn since the site got Phil's top vote for link sharing.

ShareIn is a nifty application that enables you to share links and videos via email, on twitter, on Facebook and bookmark for your own reference. This is all done by a couple of clicks once you set up your account. When you post a link to Facebook, you can also choose to post it to twitter at the same time, or not. It's really a lot faster than copying a URL from the address bar, then pasting into the status bar on Facebook or twitter.

Once you post, you get stats on how many people are clicking through and viewing your link as well has how many are sharing your link. I immediately set up the add-in for Firefox so I could simply click on button on my toolbar to open the application. I like it better than using the Sharaholic add-in because I have a running list of the sites I've shared plus stats.

Here are my public ShareIn "shares".

What tactics and/or tools do you use to manage your social networking sites? There are so many applications and tools, it's impossible to know about and use them all. I would love to know your #1 tool for managing social media. Share in the comments below. Thanks!

Comments

[David Meerman Scott]

Nice. I hadn't heard of ut hadn't heard of ShareIn or Soup.io either. Lots of options here. David

[Lynn Rasmussen]

I need a virtual assistant to help with all of this! I have a product launch coming up and my target customers use Twitter and iphones.

Any recommendations? Referrals?

[Tracy Kristalakis]

Hi Lynn, I hope to get where you're at one day. I have not used this service, but it comes highly recommended. It's called SheLancers and is over at www.shelancers.com. It's a women helping women group that uses work at home moms for freelancing various things, one of which is virtual assistance. I hope this helps.