Do you use Google's Gmail? Millions of people do. Gmail has lots of cool features but the one I want to point out now is that you can add your picture to your email account.
One of the objectives of boosting your online visibility is to become recognizable by your target audience, peers and clients. To that end you want to build image recognition as well as name recognition. That means including a picture on every site site/profile that lets you.
Upload your picture under Settings in your Gmail account. When other Gmail users read your email or hover over your message in their inbox, your image is revealed. Not only does this add intimacy to the email interaction, it reinforces your name, brand and image.
It takes 1 minute or less to add your picture, yet works for you on a deep level. Mari Smith (I think it's Mari who said this) calls this "ambient awareness." Your contacts begin to see you everywhere and you create top of mind awareness for your business and services.
Remember to use the same professional picture you use on all you business profiles so there's a consistent look and feel to all your online activity.
Related Post:
Is Your Google Profile Up to Date?
