I had an interesting exchange on Google Buzz the other day. In response to my post on Facebook Fan Pages, I had an exchange with Scott Medlock about the importance of being where your clients/prospects are in order to efficiently manage your social media activities.
Scott said that he used the Dr. Pepper method of 10/2 and 4 to connect on social media. Not being a Dr. Pepper drinker, I had no idea what 10/2 and 4 referred to and Scott was kind enough to elaborate:
Remember the old Dr Pepper line...Have a Dr Pepper at 10/2 and 4? I just have in my personal schedule to bring up a firefox that I've saved all my social accounts in as tabs. I bring it up around 10 2 and 4 every day, tab thru them and answer queries, check updates from people, and interact. Usually it takes 5-10 minutes.
That way I'm online and paying personal attention at least three times a day w/o allowing my social web activity to suck away work time. I sometimes get on later or earlier in the day. But I nearly always do my 10/2/and 4 to answer queries, etc. It works pretty well and keeping me connected.
I like this system! It's efficient and keeps one connected several times during the day vs. a once a day approach, or shotgun, the way I do it. I tend to dip in and out of twitter and Facebook several times a day but not in such a structured way. I may set up my calendar to prompt me at specific times instead of when I want to procrastinate or am feeling uninspired by my projects. :-)
How do you manage your time on social media? Or do you manage it at all?
