I am pleased to feature the following guest post about why you need to add teleconferences to your marketing mix, by my colleague Kathleen Gage. I'll be interviewing (no charge!) Kathleen on June 30 about how to recession-proof your business through the power of teleseminars. Kathleen is one of the best I know at creating teleseminars that make money. You'd do well to learn her secrets!
By Kathleen Gage
If you're looking for a powerful, high return marketing strategy guaranteed to position your expertise, look no further than a well planned and executed teleconference.
Teleconferences, also known as teleseminars, are fast becoming one of the most valuable strategies you can use to increase your market position, your lead generation list and your profit margins. You can quickly become known as an expert in both your field and market through the power of teleconferences.
It is essential to have a seamless process when you utilize teleconferences as part of your marketing mix.
Why Host A Teleconference?
Consultants, coaches, speakers and trainers can literally make tens of thousands - even hundreds of thousands - of high profit margin dollars without ever having to leave home.
Vendors can easily educate their client base through the proper use of teleconferences. By doing this you are becoming a more valuable resource to clients.Benefits of Teleseminars
Here are only a few of the benefits of teleconferences and teleseminars:
- Expand Your Market Reach
- Cost-Effective Marketing Strategy
- Increased Visibility
- Expert Status Positioning
Those of us who have done extremely well at revenue generations from teleconferences have been trained by a qualified expert. In addition, we have a clear vision of what we want to accomplish and we prepare for the sale.
Planning a Successful Teleconference
There are countless individuals who have failed miserably when they have attempted to make money from teleconferences. Often it is because they have not been trained in how to position the call, create enough of a market demand for what they are selling, there is no call to action, nor do they have a solid follow-up plan.
With the right vision, planning and action steps, you can do extremely well with teleconferences. Here are a few of the steps involved in successful teleseminars.
1. Decide on the purpose and topic of the call. Is it to inform, educate, motivate, inspire or promote?
A simple way to determine the topic (and purpose) of the call is to address a problem your market needs a solution to. Ask your market using an online survey or even by sending a fax or letter to a portion of your market to receive great input.
2. Pick a suitable date and time based on your market. For some markets, daytime works best. For others, evenings. Find a time that works best for your audience.
3. Secure a bridge line. A bridge line enables callers to dial a single phone number and hear each other as if they were in the same room. There are numerous services available ranging from free to very high fee. [Denise: I highly recommend InstantTeleseminar - loaded with features plus a 200 person conference line and webcast for 2000.]
4. Market the session. How you do this will be determined on whether or not the call is open to the public or only a select group of your current clients are invited.5. Develop support materials. You may want to consider providing a handout or learning guide for the call. This allows your listeners to easily follow along, write down points that are especially important to them, and refer back to the notes long after the call is over.
Additionally, you can use the learning guide as a promotion piece for other products and services you have available.
6. Host the call.
7. Record the session. There are software programs available that allow you to record from your phone and computer. Some experts prefer this method while others prefer to outsource all the recording, editing and distribution of the audio file and call transcripts.
8. Follow-up. After the call you should have a definite plan of when and how you will follow-up with those who were on the call and those who were unable to make it.
9. If you are selling a product or service, sales are often made hours, or even days, after the call is over.
Selling on the back-end of the call is an art and science. Those of us who are making thousands of dollars per call don't dare leave it to chance. If you don't have a great plan in place you may miss thousands upon thousands of dollars in potential revenues.
You can also use a teleconference to promote other products and services you offer such as eProducts, books, training program, mentoring session, and/or coaching sessions.
You may be pleasantly surprised at how powerful a tool teleconferencing can be for both you and your business.
Join me on June 30 when I interview Kathleen Gage about how to Recession Proof Your Business with Teleseminars. No charge. Details and registration for the interview are here.
Related Post:
Comments