Now this is cool! If you own Amazon Kindle digital books, you can now loan them to your friends and relatives for 14 days. No Kindle required, but you do have to have the Kindle software on your computer or smart phone to read the books. Here's the announcement I received to day because a) I own a Kindle and b) I have content for sale in the Kindle Store.
We are excited to announce Kindle book lending (http://www.amazon.com/kindle-lending). The Kindle Book Lending feature allows users to lend digital books they have purchased through the Kindle Store to their friends and family. Each book may be lent once for a duration of 14 days and will not be readable by the lender during the loan period.
All DTP [this refers to titles YOU publish on Kindle - you are publishing your ebooks and reports on Kindle, aren't you? If not, see link below.] titles are enrolled in lending by default. For titles in the 35% royalty option, you may choose to opt out of lending by deselecting the checkbox under "Kindle Book Lending," in the "Rights and Pricing" section of the title upload/edit process. You may not choose to opt out a title if it is included in the lending program of another sales or distribution channel. For more details, see section 5.2.2 of the Term and Conditions.
For more info on how Kindle Book Lending works, see our FAQ here: http://forums.digitaltextplatform.com/dtpforums/entry.jspa?externalID=581
Right now, I have 4 marketing books on my Kindle that are eligble for lending, and I'd love to share them with you! If there's one you would like to read, post the title in the comments. Be sure your email address is included in the comment form (not visible to anyone but me) so I can send you the link to download the book. Check them out and let me know which one you'd like to read. First comments get first choice.
UnMarketing: Stop Marketing. Start Engaging.
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After I send you the invitation, you have 7 days to accept it. Once you accept the invitaiton, you have 14 days to read the book. Then the loan ends and I get my book back.