I was on a teleseminar with Dave Lakhani of Bold Approach, called Advance or Die, where he was talking about what it will take for entrepreneurs to succeed in 2011. One point he made struck a chord in me:
You've got to spread your message throughout the Web so your prospective clients will stumble across you...you need to be wherever they are looking.
I'm paraphrasing because I did not take perfect, word for word notes, but in essence this is the centerpiece of my message about why you need to create a massive visible presence on the Web (listen to my audio message below).
As you've heard me say many times, Visibility = Opportunity and will help you attract more traffic, leads, prospects, clients, speaking gigs, media inquiries, JV requests, etc.
Spreading your message throughout the Web creates Ambient Awareness (phrased coined by Mari Smith, I believe) and at the heart of creating awareness is being consistent. It's not a once-in-awhile thing you do. It's something you need to work at every single day if you want to have a competitive advantage in your business. Either you, or someone in your business who understands it completely and thoroughly must spend some time every day crafting, connecting and communicating your message and how you solve your ideal client's problems.
I recorded a Cinchcast so you can learn more about two important elements that need to be place to boost your visibility on the web...
Take a look at your marketing systems.
Is your message consistent? Is your visibility on the key social networking sites consistent? Are you leveraging your content in many media so you can be seen and found on different types of site?
If not, what do you need to do to make this happen? (Need some help? Let's get together.)
I want you to be outrageously successful. In the comments below, let me know what you need to amp up your online visibility and I'll work on some posts to help you out.
Get more tips to help you boost your visibility on the web with my free Visibility Boost ecourse.
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You must have that ability to connect with people and solve their problems..and if you can do that..then the sky is the limit.
"Black Seo Guy "Signing Off"
Posted by: TrafficColeman | Thursday, January 06, 2011 at 06:11 AM
Nice post! I am working in 2011 to launch my blog and am finding that you have to really try to stick out like a sore thumb by making yourself appear to be everywhere! It can really take some time to do and the numbers aren't going to show up overnight, but with some patience and some dedication, it will definitely happen. Thanks for the positive post! I am looking forward to checking out more of what you have to say in the future!
Posted by: Steven Goodwin | Sunday, January 09, 2011 at 06:28 PM
The people on your list might think you are a rockstar but they will relate with you more if you share your faults with them. Use online marketing to tell them about your mistakes.
Posted by: Jubin Philip | Sunday, January 09, 2011 at 10:14 PM
You need to be out there, participating on forums and the social media sites. Interacting with people is the most important thing.
Posted by: | Monday, January 10, 2011 at 02:41 AM
Denise - I've enjoyed reading your information. Based upon our experiences working with successful business women, I think your are a great role model. Consistency is critical. We all need some discipline to make sure we do the tasks we must do and not get side-tracked
Posted by: Wayne Tarken | Tuesday, January 11, 2011 at 01:56 PM
And because releases geared toward social media outlets contain only key highlights, pertinent facts, and hyperlinks to related statistics and quotes, the information your article contains can be immediately picked up and posted by blogger and other online journalists. This is just one great fact I can see for posting this feed and the points you want everyone to understand. Indeed, this is productive.
Posted by: landlord software | Wednesday, February 09, 2011 at 03:33 PM