Starting your own consulting business can be exciting, rewarding and a little daunting. I know because I've done it a few times and 98% of my clients are coaches or consultants. Nothing beats being your own boss, creating and controlling your own destiny.
And it can be confusing and overwhelming, especially when you're starting out.
You may wonder how you label yourself (coach or consultant)?
How do you position your business and expertise?
How much do you charge for your services?
Should you have products and how do you create them?
And how the heck do you market your business (a biggie!)
In the last 15 years that I've had my own online marketing consulting business, I've worked with a lot of new coaches/consultants as well as many who are established and it seems they all struggle with building their online platform. They're great with clients, their expertise is undisputed but no one can find them on the Web or their online presence is weak and confusing. What I've discovered is that many don't have a solid foundation on which to build their online presence.
My friend and colleague Kathleen Gage is committed to changing that. She's just released a free report (no optin) about how to start and build a coaching and consulting business. I've read the report and can honestly say I wish I had had a document like hers when I was starting out. It's like a roadmap for building a coaching business. Kathleen has also produced three free training videos to complement the report. She's an amazing teacher and delivers value over and above what you usually get for free.
The report and the training videos augment a free telesummit coming up February 23 and 24...New Horizons Telesummit for coaches and consultants. You can get a free pass to attend and, yes, there are options to upgrade based on how much access you want.
Each of these opportunities - the report, the videos, the telesummit - are designed to guide you through the maze of the steps you must take to build a thriving business. I'll be teaching a session on How to Build Your Business and Dominate Your Niche with Social Media.
Looking at the list of presentations, there are quite a few that are focused on online marketing and social media. There's a reason for that...it's critical you know how to use the Web to position yourself so you can get found by your ideal client. Period.
Read the report, watch the videos and register for the telesummit. You'll be glad you did.
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