When you're building a platform on the Web with the intention to dominate your niche and become the go-to expert, you must present a consistent visual image. The last thing you want is for your ideal client to get a big disconnect with they follow you from your Facebook page to your LinkedIn profile to your blog. If at all possible you want to create a seamless experience.
I discuss a few tips for you in this Cinchcast...
And don't forget, your message and participation needs to be consistent too!
I strongly recommend you get professional head shots done every year or so and also have backgrounds designed for your Facebook page, Twitter background, and YouTube Channel as well as custom banners for your blog. My personal recommendation for custom social backgrounds is Hugh Briss at Social Identities.
How do you maintain a consistent presence on the Web?
Get 7 free tips to boost your visibility on the Web so you attract more clients and opportunities -- click here.
Be sure to listen to an audio comment by Stephanie Calahan on the Cinchcast. She shares her experience about when her image was inconsistent with reality.
http://www.cinchcast.com/denisewakeman/boost-your-visibility/160463
Posted by: Denise Wakeman | Tuesday, February 01, 2011 at 08:18 AM
You are so right! I try to have a new shot taken every year and use it everywhere. Luckily, if you attend the right seminars, there will be someone there to take it for you! LOL
Posted by: Martha Giffen | Tuesday, February 01, 2011 at 08:36 AM
This is some great information! We are just getting started with our Facebook page, but we are using the same picture of ourselves everywhere, including our promotions to try to get our "brand" to be more recognizable. Thanks for the great article!
Posted by: Stephen Goodwin | Thursday, February 03, 2011 at 07:00 AM