Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Keyword Research Can Help Your Content Get Found by Your Ideal Client

No matter what kind of content you create, whether it's blog posts, articles, videos you post on YouTube, sales letters, or status updates, a little bit of attention to keyword research can make a big difference when it comes to optimizing your content for the search engines. In fact ANY copy you write for the Web can benefit from a few minutes of focused attention on finding the best keywords to attract your ideal audience.

Recently I started using ScribeSEO which I wrote about here. This is a subscription based service that practically does all your keyword research and analysis for you.

If you want your content to be found by your ideal client, then it's a good idea to know what words they're using to find the solutions to their problems. This where keyword research comes in. I confess, I'm lazy about this. Mostly because it always seems more complicated than it actually is. That's why ScribeSEO has been a gift to me...it's fast and easy to use and I'm confident that my content is optimized after I run it through the analysis.

Last week at NAMS4 (Niche Affiliate Marketing System workshop), a panel of experts in finding and integrating keywords in their content, shared their tips and secrets to getting found and making a lot of money as a result. The 90 minute discussion was recorded and you can grab a copy here for an excellent overview of why and how you do keyword research, as well as what tools and sites the pros use.

Here are a few SEO keyword tips:

• Pay attention to headlines and titles
• Title (appears in the location bar - title of blog post)
• Headlines and subheads (in the body of the post)
• Write content for people but tweak it for search engines
• File name for blog post titles can be edited to be more effective (get rid of a, an, the, and)
• Linking is important: link internally to your blog posts and link externally to relevant content
• If it makes sense, bold your keywords

Remember, you want to optimize any content that can be indexed by the search engines, with your keywords. That includes blog post titles, social networking status updates (twitter and Facebook), forum posts, sales pages, YouTube video titles and descriptions, Flickr photo names and descriptions, and more.

Recommended:
SEO Made Easy with Scribe

All you need to know about keyword research

Wordpress SEO Secrets for Bloggers

NAMS4Kids JV Event Makes Good Business Sense and Makes a BIG Difference

This blog about doing business online. And there are myriad ways to build and grow a business online. Joint ventures are one powerful way to do it.

In my last post I told you about a huge JV fundraising event and a few people saw the value and jumped on board right away. What I don't understand is why everyone who does business online isn't playing. Maybe it's because I have not explained the benefits to you well enough.

First, I do not promote or participate in scammy, get rich quick promotions. I do tell you about opportunities for you to make a difference, boost your visiblity and build your business. This is one of those opportunities.

The NAMS4Kids JV event is a fundraising event and product give-away like none other I've seen. The bottom line is that it's a fundraiser for Dr. Mani's Childrens Heart Foundation to raise funds to provide life-saving heart surgery for children with congenital heart disease who have no other way to afford the surgery.

Why is this important for you?

David Perdew, who is organizing this huge undertaking as a learning tool and contest for NAMS4, has created a really cool way for you to make a difference, save lives AND get enormous exposure for your business. It's a win all the way around.

By participating, you get to feel really good about giving back to those who have less than you and you get to put your business in front of tens of thousands of people. Sounds good, right?

As a JV partner, you agree to give away one of your products as part of a package to anyone who makes a contribution to Dr. Mani's foundation. You promote this event to your list as will hundreds of others. There is no cost to participate.

Now let's say you don't care about the feel-good part (I would find that hard to believe). For only $17 - a very cheap advertising investment - you can upgrade and get so much more.

• Promote 3 products instead of 1 (3 times the visibility for your business)
• Get 3 text ads that rotate through the give-away site (even more visibililty and the opportunity to send people to a lead generation report or a product)
• Priority placement of your product(s) so more people see them
• The $17 upgrade fee goes to Dr. Mani directly
• Opportunity to win one of three computers if you refer the most partners and/or donors.

Actually, that $17 is split 50/50: 50% to Dr. Mani and 50% to the person who referred you. In my case, if you join the event through me, I'm donating my commission back to Dr. Mani.

If you are doing business online, this program makes good business sense. You will learn a tremendous amount about how to do a massive JV fundraising/give-away event like this, and, if you have your systems set up optimally, you'll build a great list of qualified buyers, boost your visibility on the web and make some sales with your follow-up marketing.

At the time of writing this post, there are 170 JV partners, but only 22% have upgraded for the added benefits and visibility. You have a real opportunity here to stand out and get in front of new prospects.

What should you contribute to the product pool?

It doesn't matter what business you're in. I've perused the gifts listed so far and they range from marketing ebooks, audio programs, and video tutorials to personal development programs to recipe books. There are products on fitness, hypnosis, social media, how to implement mobile SMS marketing, free Wordpress themes, NLP, blogging, PR, personal empowerment, marketing for introverts (that's me!), Dutch Oven recipes, alternative medicine and much more.

If you have an ebook, an audio program, software, mini-course, or video tutorial product you can give away, then do it. Make sure you set up a landing page that requires an email address to get the gift, or make sure the product has links to other products and freebies so you can attract these qualified people to get more info from you and your business.

I'm giving away a copy of my program "How to Drive Quality Traffic to Your Blog." and I'm thinking about adding another product to the give-away.

It's a pretty simple process.

Right now, JV partners are being invited to get onboard. On Friday, August 20, the promotion to raise at least $10,000 for Dr. Mani's kids and give away these great gifts, begins. Dr. Mani is a heart surgeon who has dedicated his life to providing heart surgery to children who cannot afford the costs. You can help. Are you in?

If you don't want to be a JV partner, I hope you'll be part of the wonderful community of people who donate to this worthy cause and as a bonus, pick up this slew of professional and personal development tools.

Join as a JV partner here.

Get on the list for priority notification when the event goes live, here.

Joint Venture Give-Away Helps Save Kids' Lives AND Build Your List

ATTENTION: This is an opportunity (no fee) for you if you want to boost your online visibility, build your list, and help save kids' lives...

Have you ever participated in a joint venture project (JV)? There are many types of JVs: partner with a colleague to create a product, service or program; provide a bonus gift for a product launch or Amazon Bestseller campaign... those are two types that come to mind.

I've done both kinds of JVs and both are great for boosting your visibility, generating traffic and leads, as well as increasing your sales.

Yesterday I was invited to participate in a JV that also has a philanthropic component which makes it a definite "yes" for me. And, you're invited to be a JV too, if you have a product you can give away and a list to promote the project to.

This HUGE JV give away is a fundraiser for Dr. Mani Sivasubramanian, a pediatric heart surgeon in Chennai, India and a well-known, succcessful Internet information marketer. Dr. Mani uses profits from his business to fund heart surgery for children with congenital heart defects.

Next week at the Niche Affiliate Marketing System workshop, where I'm doing 3 (!) presentations, the entire group is going to be learning about how to do massive JV promotions with a goal to raise $10,000 in donations for Dr. Mani's heart fund. This is not only a good cause but a terrific learning experience as well. I'm studying exactly how David Perdew is putting this whole thing together and I'm really impressed.

When you participate you can make a difference, save lives, build your list, get a ton of great gifts AND boost your business. Sounds like a huge win to me.

Niche Affiliate Marketing System Workshop Is Nearly Sold Out

With my recent focus on the Radiant Success Event and the Social Media Success Summit, I nearly forgot to let you know about another top training opportunity you cannot afford to miss.

In August I'll be at my second Niche Affiliate Marketing System workshop in Atlanta. This is among the top training events that I recommend. Catch the word "training". It's not a pitch fest. It's a 3 day training program designed for people who want to use the Web to build a business.

This note has some urgency because the event is nearly sold out (capped at 185 participants) and there is a coupon for a $300 discount that expires on May 31 June 14 (Monday).

Niche Affiliate Marketing System Workshop
Code: NAMS4MAY to save $300

(Can't see the video? Click here.)

The genius of this event is that there are training tracks for every level: Beginning1 for those who are brand new to the Internet and have no business yet; Beginning2 is for those who may already have a web presence but are not making any sales yet; and then there is Intermediate and Advanced training based on where you are in your business growth.

Naturally I'll be there from beginning to end to teach and help you get the best out of your blog for your business.

There's an exceptional line-up of instructors including Kathleen Gage, Jeff Herring and Maritz Parra, Willie Crawford, Lynn Terry, Nicole Dean and many more.
Check them out here.

You will learn how to start building a sustainable income right away. In January, a fellow from Venezuela participated in a contest where we created a product on the spot (Strategies 4 Social Marketing), then sold the product during the weekend.

Rafael Sanchez had NEVER made a sale online. He made 26 sales, won the contest and over $20K in prizes contributed by the speakers. I was blown away.

David Perdew, the organizer, expects tickets to sell out in the next few days. The $300 discount expires on May 31.

Check out the curriculum, the instructors and the many bonuses you get.

I hope to see you in person, in Atlanta, in  August...

P.S. After you register, let me know. I'd love to make a date to have coffee with you while we're at NAMS4.

P.P.S. When I spoke at the January NAMS3, I was so impressed with the speakers, participants and the top-notch event the David Perdew produced. That's why I'll be there again in August!

Niche Affiliate Marketing System Workshop

Code: NAMS4MAY to save $300

Niche Affiliate Marketing System is going, going... (#NAMS)

Lots going on these days and I don’t want you to miss information that can contribute to the growth of your business and give your marketing a big boost.

There are two deadlines that you need to know:

 First, the freebie: My popular free program, How to Drive Qualified Traffic to Your Blog, is being taken out of circulation. I’m going to be adding new content and then selling the product. After nearly 2,000 downloads in the last couple of months, it’s going away on Sunday, November 29. If you haven’t claimed your complimentary copy of this program, you better do it now!

And, Niche Affiliate Marketing System Workshop (NAMS) is nearly SOLD OUT! I’m honored to be teaching 3 blogging programs during this event. (Maybe you saw my blog post asking what you want to learn at one of my workshops: http://budurl.com/NAMSworkshop )
This is a one of a kind training event in Atlanta on January 29 – February 1. Note the word
“training.” It is not a pitch fest but 3 days of hands-on training in online marketing. There are 3 tracks: beginner, intermediate and advanced. Something for everyone.

The faculty is stellar. People like Willy Crawford, Lynn Terry, Kathleen Gage, Jeff Herring, Ellen Britt, Bob the Teacher...the list goes on. Apparently there about 20 seats left and the block of hotel rooms reserved for attendees is nearly sold out.

At NAMS2 in August, a product was created, live, with the audience and then ready for sale within one hour. Many attending reported making their first online sale by offering it as an affiliate -- during the Summit weekend. Impressive.

I’ve only heard enthusiasm and excitement and positive feedback about this event. If you are considering going, now’s the time to make your decision.  I also have a $100 coupon for you to save even more.  The registration fee goes up to $497 on December 1.

Click to register >> http://budurl.com/NAMSreg
Use coupon 100NAMS3 to save an additional $100 (get in for $297)

Personally, I can’t wait to be there, meet the amazing faculty (many of whom I admire, study and have been following for years), the students, and teach new online marketers about better business blogging!

I hope you’ll join me...I’d love to meet you in person!

Blog on!