Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Build A Better Blog Roundup - Must-Read Articles

In the last couple of weeks I've posted some articles on Build a Better Blog that support your online marketing efforts. I'm not crazy enough to think that everyone who reads this blog also reads Build a Better Blog so I want to bring some good info to your attention in case you missed it:

6 Ways to Produce Quality Blog Content

3 Simple Steps to Creating Social Media Visibility

Use Share Options to Boost Your Blog Traffic and Visibility

List Building Tip: Reward Your Blog Subscribers

Got blogging questions? Ask Denise!

That last article refers to something new I'm experimenting with. I've set up a form to gather your questions about business blogging, online marketing, visibility on the web, social marketing, etc. This helps me stay on track covering the content you want. I'm getting great questions, the answers to which I'm queuing up for future blog posts. So, got a question you want to see addressed on my blog? Just ask!

4 Articles You May Have Missed That Can Help You With Your Blog

One of the challenges of having several blogs, especially ones that have similar subject matter, is that sometimes the content could go on either blog and ultimately one blog gets a bit neglected.

Sometimes that happens here with Biz Tips Blog and Build A Better Blog. Lately, it seems most of my posts are going on BABB and if you're not reading that blog, then you're missing some information that could help with your online marketing. So the purpose of this post is to direct your attention to four recent articles that you may find valuable.

How to Use Blog Analytics to Improve Your Blog

The Basics of Content Syndication and RSS

Your Business and Your Blog - Interview and Mini Case Study about how using social media and boosting your visibility really does lead to more opportunities.

How to Keep Readers Coming Back to Your Blog

Just for fun...

Via Michael Martine at Remarkablogger, I discovered a site called Link Bait Generator. It's simple site where you type in a keyword for your blog post and it generates a bunch of provocative blog post titles for you like:

5 amazing things you probably didn't know about business blogging

10 epic fails involving business blogging

Why business blogging sucks: myth vs. reality

The 8 most baffling things about business blogging

10 common misconceptions about business blogging

8 reasons to fear business blogging

10 common misconceptions about online visibility

10 ways people have gotten rich exploiting online visibility

Some are funny and some that I didn't include are a bit outrageous. Certainly though, you get some good starting points for article or blog content if you're feeling stuck!

Blog on!

Paul Chaney Interviewed on Build a Better Blog

If by some chance you do not read Build a Better Blog, I want to bring your attention to a four-part blog interview with Paul Chaney, author of The Digital Handshake. Over a series of four posts, Paul answered questions about blogging and social media and why businesses need to pay attention and integrate these tools into their online marketing plans. Lots of good stuff in the Q and A.

The Digital Handshake - Interview with Paul Chaney (Part 1)

The Digital Handshake - Interview with Paul Chaney (Part 2)

The Digital Handshake - Interview with Paul Chaney (Part 3)

The Digital Handshake - Interview with Paul Chaney (Part 4)

Read Paul Chaney's blog The Social Media Handyman, join The Digital Handshake Fan page, and follow Paul on twitter. And invest in The Digital Handshake...you'll be glad you did.

Twitter and Blogging by CEO's - New Stats and New CEO Tweeters

News out this week: some CEO's are now using Twitter...

First, this new study shows that there has been an enormous increase in the number of CEO blogs.

Social Media in the Inc. 500: The First Longitudinal Study
Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D.

Given that previous research now shows that just 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging.

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Be sure to click the link to read more about corporate blogging and social media usage.

Next, you know you can spot a trend when busy CEOs start using a site like Twitter. Microblogging site Twitter.com is the latest tech tool to enter the C-suite. Here's what Business Week says is the CEO Take on Twitter:

Business Blogging: New Free Report Just Released

At long last, Patsi and I have released our brand new free report: Better Business Blogging: 4 New Concepts for Getting Spectacular Results.

An effective business blog has balance in these four areas: Content, Outreach, Design, and Action. You can't get spectacular results unless you pay attention to all four elements.

The CODA System consists of:

1. Content: writing quality posts that educate, engage, and enrich the lives of readers
2. Outreach: building relationships with other bloggers to become part of a larger community
3. Design: the little things in a blog design that contribute towards creating trust and connection with readers
4. Action: getting readers to respond through persuasive writing, encouraging a conversation, and converting readers to loyal fans and clients

Better Business Blogging: 4 New Concepts for Getting Spectacular Results, is available for free at www.betterbizblogging.com.