Twitter and Blogging by CEO's - New Stats and New CEO Tweeters
News out this week: some CEO's are now using Twitter...
First, this new study shows that there has been an enormous increase in the number of CEO blogs.
Social Media in the Inc. 500: The First Longitudinal Study
Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D.
Given that previous research now shows that just 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging.
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Be sure to click the link to read more about corporate blogging and social media usage.
Next, you know you can spot a trend when busy CEOs start using a site like Twitter. Microblogging site Twitter.com is the latest tech tool to enter the C-suite. Here's what Business Week says is the CEO Take on Twitter:
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