Internet Marketing Tips from Denise Wakeman

Twitter and Blogging by CEO's - New Stats and New CEO Tweeters

News out this week: some CEO's are now using Twitter...

First, this new study shows that there has been an enormous increase in the number of CEO blogs.

Social Media in the Inc. 500: The First Longitudinal Study
Conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D.

Given that previous research now shows that just 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging.

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Be sure to click the link to read more about corporate blogging and social media usage.

Next, you know you can spot a trend when busy CEOs start using a site like Twitter. Microblogging site Twitter.com is the latest tech tool to enter the C-suite. Here's what Business Week says is the CEO Take on Twitter:

Business Blogging: New Free Report Just Released

At long last, Patsi and I have released our brand new free report: Better Business Blogging: 4 New Concepts for Getting Spectacular Results.

An effective business blog has balance in these four areas: Content, Outreach, Design, and Action. You can't get spectacular results unless you pay attention to all four elements.

The CODA System consists of:

1. Content: writing quality posts that educate, engage, and enrich the lives of readers
2. Outreach: building relationships with other bloggers to become part of a larger community
3. Design: the little things in a blog design that contribute towards creating trust and connection with readers
4. Action: getting readers to respond through persuasive writing, encouraging a conversation, and converting readers to loyal fans and clients

Better Business Blogging: 4 New Concepts for Getting Spectacular Results, is available for free at www.betterbizblogging.com.

The Blog Squad quoted in The Wall Street Journal

In today's print and online edition of  The Wall Street Journal, I'm quoted in an article about pitching bloggers.  Also included is a case study from one of our clients. I blogged about it on Build a Better Blog.

If you've arrived on this blog as a result of The Wall Street Journal article, welcome! You can learn more about The Blog Squad at our hub site. And if you're new to blogging, get our free white paper on The Great Internet Marketing Challenge: How to Get Your Business Found on the Web.

Everything you ever wanted to know about business blogging is covered on our blog at Build a Better Blog.

Southwest Airlines Team Blog

During the Thanksgiving holiday I had the good fortune to spend quite a bit of time at the airport waiting for my flight to Northern California to be cleared for take off. The Burbank airport was socked in with uncharacteristic fog and all flights were delayed about 2 hours.

Fortunately, the folks at Southwest were very communicative about the delay and ended up accommodating my request to change flights so I could fly to a different airport and meet my family on time for our Thanksgiving celebration. I fly Southwest a lot and I cannot remember having a bad experience with them.

But that's beside the point. While hanging out at the airport at 6:30 a.m., I decided to catch up on some podcasts. One of my favorites is Marketing Voices, weekly perspectives on social media marketing. The interviews with major players in the Web 2.0, social media and marketing arena are always enlightening, informative and interesting.  At approximately 10-15 minutes, they pack a lot in and are perfect those moments when you have some time to kill.

The first podcast in my list happened to be with Paula Berg, the PR Manager for Southwest.  Paula was being interviewed about Southwest's popular blog, Nuts about Southwest, and their team approach to blogging.

Guest Bloggers on CoachEzines.com

Patsi is on vacation this week but that doesn't mean her blog CoachEzines is languishing unattended.  She invited several guest bloggers to post while she's away.  Check out a couple of great articles posted now:

Rich Brooks: Doin' the Biz Blog Boogie: Two steps to profits

John T. Unger: What to Do When Someone Steals Your Content