Take a Moment and Wear Your Customer's Shoes by guest author, Kellie DAndrea, "The All Stuff, No Fluff Marketing Authority"
In today's very competitive market customer loyalty is on the decline simply because business owners are not pulling out the red carpet to improve their customer's experience. Those that are using the "business as usual" method are at great risk of losing their customer base. With the plethora of choices available to your customers, you want to take a moment and look at your business through your customer's eyes and put yourself in their shoes to see if you are making a difference with your customers.
First, are your customers facing the same economic pressures as many others? If so, now is a good time to re-evaluate your pricing model to see if there are opportunities to offer discounts or add additional value. Even 1% will make a difference and show that you are sensitive to their situation but want to retain them as a customer because you care. Look at your process and see if you can cut your costs and streamline the process. If you can cut your cost and pass along those savings to your customers, you are showing them you are a team player committed to improvement.