Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Take a Moment and Wear Your Customer's Shoes

Take a Moment and Wear Your Customer's Shoes by guest author, Kellie DAndrea, "The All Stuff, No Fluff Marketing Authority"

In today's very competitive market customer loyalty is on the decline simply because business owners are not pulling out the red carpet to improve their customer's experience.  Those that are using the "business as usual" method are at great risk of losing their customer base.  With the plethora of choices available to your customers, you want to take a moment and look at your business through your customer's eyes and put yourself in their shoes to see if you are making a difference with your customers. 

First, are your customers facing the same economic pressures as many others?  If so, now is a good time to re-evaluate your pricing model to see if there are opportunities to offer discounts or add additional value.  Even 1% will make a difference and show that you are sensitive to their situation but want to retain them as a customer because you care.  Look at your process and see if you can cut your costs and streamline the process.  If you can cut your cost and pass along those savings to your customers, you are showing them you are a team player committed to improvement.

What is Your Superpower? Discover Your Singular Greatness

The following article is by Julie Ann Turner who I will be hosting on a free webinar on May 21. This article will give you a taste of what you'll experience from this powerful and amazing woman.

What is Your Superpower? Discover Your Singular Greatness

It's inescapable! 

The movie screens are sizzling with - that's right: Superheroes!

From classics like Wolverine from X-Men, to super-human stars like James T. Kirk and Spock in Star Trek, these heroes arrest our attention.

Why do these stories hold such power and capture our collective imagination?

Because, behind all the hype - and behind every Superhero blockbuster - lies a timeless tale ... the eternal tale that gives all these super-stories their power.

And that's the story of the hero's journey.  It is the story - and promise - of realizing our own unrecognized greatness.

Deep inside each of us, there is a knowledge - both a belief, and a calling - that we, too, have special "powers"...

... yes, our own super "powers" - the unique gifts and talents that only we possess and are able to share with the world.

And if we don't share them, the world won't have them.

That's the transcendent story behind all the Superhero tales ... a story we instantly recognize and identify as our own.

Social Networking: What Is It and Why Should You Care?

On Wednesday we're hosting a teleseminar on how to use Web 2.0 tools and social networking sites to drive more traffic to your sites and as a result, build your business. If you're doing business online, this is essential knowledge to have now.

We asked one of our guests to share some info about social networking to give you a taste of the type of content we'll be covering on Wednesday. The following article is reprinted with permission from the author.

Social Networking - What Is It And Why Your Business Needs It
by Michele PW

Social networking. Social marketing. Web 2.0.

You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business.

So let's dig right in and get some answers. First, some definitions.

Dr. Joe Capista: Blog Tour for What Can a Dentist Teach You About Business, Life and Success?

We've been hearing for months about Dr. Joe Capista, a dentist from Philadelphia who is a client of our good friend Kathleen Gage. What we've been hearing is about his amazing success and about the book he's just published about how he built a multi-million dollar business: What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success!

When Kathleen mentioned she was working with Dr. Capista on the promotion of his book and that they were having a blog tour to spread the word, well, we had to be involved. After all, we're huge proponents of blogs to marketing your business. Kathleen generously shared a copy of Dr. Capista's book and since my interest is in business and marketing, here's a brief review of how Dr. Capista addresses marketing in his book.  But first, watch this video book trailer...

Persuasive Content: How to Craft an Advertorial

For the next few days, I'm writing about how to craft an advertorial style sales page. This is important for anyone trying to do business online, no matter what product or services you are selling.

Some of these posts are more appropriately posted over on our writing blog, at www.coachezines.com.  But the points are salient to anyone wanting to do business online:

You must learn to write content that persuades.

The general outline for this follows:

1. Grab attention with a list of 3 or 5 horrible mistakes people make
2. Positioning: Why should anyone read or listen to you?
3. Explain the problem
4. Explain why most solutions fail
5. Present your solution
6. Address objections
7. Provide proof
8. Make an irresistible offer
9. Clear call to action

I'm rewriting some sales copy for The Blog Squad so you can see how this works.