In preparation for our program on Better Business Blog Writing (starts Monday, 5/19), Patsi's been creating a series of video tips about writing better blog posts. Don't miss them:
Business Blog Writing Video Tip (The 4 E's)
We're always on the lookout for tips on how to get more blog subscribers. This post from Brian Clark at Copyblogger gives you his 10 strategies for how he has reached 6,000+ blog subsribers. As a regular reader of his blog, I believe it's his content that is #1 at attracting readers.
read more | digg story
Have you been looking for the perfect, complete blogging package to help get you fast-tracked into the blogosphere?
Have we got a deal for you!
Let me explain. This past weekend Patsi and I were guest expert speakers at an intensive marketing seminar. Naturally we spoke about blogging for business. Part of the deal when you speak at these types of events is that you get to pitch your products and services.
Me, being very optimistic, produced a lot of conference packages. In fact I produced more than the number of participants who attended. I don't know what I was thinking. Now, though, I have a whole bunch of pink bags strewn around my living room. The bags are filled with our blogging book and audio programs about blogging on CD.
This is where you win. I don't have enough room to store all this product. So rather than wait for the next conference, Patsi suggested we have a pink bag sale and offer you, who have requested info about blogging from us, a chance to pick up one of these packages and save big. I have 20 12 9 5 packages ready to go right now.
Here's what you get:
Continue reading "How to fast-track your business into the blogosphere" »
Here's another opportunity to learn about the whys and hows of blogging.
Patsi and I have been invited to give an introductory teleclass about blogging to the New Coach Connection community. We're being hosted by Don Morris.
Date: Thursday, January 5 at 1 p.m. ET
Our topic is What the Heck is a Blog? 4 Reasons Every Coach Should Start Blogging Now! The teleclass is free and open to everyone, whether or not you're a coach. For more details on this teleclass, visit NCC Project Spotlight TeleForum for January 2006. No registration is necessary. Just show up -- it's not just for coaches.
I just posted a free audio program on Build a Better Blog, about why professionals should consider using a blog as part of their marketing mix. If you're still on the fence, take some time to listen to the audio. You'll get some good insights about how a blog can help take your business to the next level.
Maybe it's right for you and your business, and maybe not. And, the more information you have about business blogging, the better decision you can make about whether or not to implement a blogging strategy.
Now every professional can integrate blogs in their marketing strategy with a newly published second edition of the how-to guide, "Build a Better Blog" ebook.
(PRWEB) September 14, 2005 -- A step by step guide for creating a professional business blog has been updated and published, making it easier for independent professionals and business owners to reach more clients through the Internet. The second edition of "Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog" was published online today at www.BuildaBetterBlogSystem.com.
Blogs, or weblogs, are easily updated web pages that can create customer dialogue through interactive postings. Smart business professionals—from CEOs of Fortune 100 companies down to the corner bakery owner—have started using blogs to communicate in a personal way and to give a human voice from behind the office doors.
Because they are inexpensive and easy to use (no tech skills required), blogs offer several distinct advantages for independent professionals and small business owners. Now everyone can have a voice on the Internet and capture the hearts and minds of potential customers.
Patsi Krakoff, Psy.D. and Denise Wakeman, internet marketing specialists now known as The Blog Squad, have teamed up to offer detailed tutorials on how to set up a business blog using Typepad.com (http://www.typepad.com) to illustrate the steps. The system is complete with screen shots showing exactly what to do every step of the way.
“We think it is important that professionals concentrate on writing quality content and not waste time learning how to set up and design a blog,” says Dr. Krakoff, of www.CustomizedNewsletters.com. “The Build a Better Blog ebook significantly shortens the learning curve so busy professionals can spend their time and energies creating good customer relationships through blog articles.”
“Blogs are so easy to set up that anybody can do it. However a business blog needs to reflect the professional nature of your company and business services,” adds Denise Wakeman, of Next Level Partnership (http://www.biztipsblog.com). “Why use a cookie-cutter template when you can design your business blog to complement your company's visual identity? Most people don’t know how to use the features available to them – we show them how in this book.”
Besides step-by-step tutorials on everything from how to import your business banner, rename your blog, and add subscriber sign-up forms, to submitting your blog to directories, there are many tips for attracting readers and driving traffic to your blog. Tutorials are accompanied by articles on effective blog writing, a list of blog resources, and examples of effective business blogs.
This new edition contains 90 percent new screen shots that include the latest upgrades in blogging software, new sections on protecting your intellectual property, and how to avoid 17 mistakes that most business blogs make.
One of the most valuable features of the ebook is the companion ebook of 25 interviews with successful business bloggers, many of whom have blogs with huge numbers of followers. They each provide insights on how they grew their blogs and achieved remarkable success in a short time.
Krakoff and Wakeman publish a companion blog at http://www.buildabetterblog.com and offer blog design and marketing services for those professionals who don’t want to set up a blog themselves. (www.buildabetterblogservices.com). They also revamp existing business blogs through the site www.fixmyblog.com. Between them, they have 9 blogs they post to on a regular basis, covering topics from Internet marketing, blogging, ezine marketing and business book reviews.
For more information contact Patsi Krakoff
Denise Wakeman
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You may still be on the fence about blogging...and waiting to sort out what’s real from all the hype. I guess you could say blogs are the latest "fad" for businesses.
AND, you don’t want to miss this opportunity! Blogs are truly great for driving business, getting more clients, and getting known as a professional with credibility and expertise in your field. Blog are here to stay, precisely because they are easy to manage, control and get high rankings on the search engines.
But how do you start? What do you do, when there is so much information out there about blogs?
Our advice is to start with a clear and simple ebook, designed for independent professionals, coaches, consultants, speakers and small business owners.
The Blog Squad, aka Denise Wakeman and Patsi Krakoff, have just finished the second edition of their ebook, Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog.
You can get it now and for the next two days for $10 off.
Continue reading "Build a Better Blog: 2nd Edition is Published" »
Okay, so you don’t want to follow the fad du jour, and you know everybody’s talking about blogs for business, but do you really need another marketing task to do?
Isn’t having a web site and a newsletter enough?
Can you afford NOT to do a blog?
The problem is, many of your competitors already have their blogs up and running, and are communicating to your potential clients as you are reading this message, right now.
Wouldn’t you rather have your clients reading your blog?
And have you really gotten the results you hoped for from your web site? How’s traffic to your site these days? When is the last time you changed any of the content? I know, every time you contact your web designer with a request for a change, he/she charges you an arm and a leg.
Well, you could learn html coding, or Front Page, or Dreamweaver, buy some expensive software and do it yourself.
Or, you could spend a few dollars a month for a blog. Okay, more than a few, maybe even a whole $9 a month to have a mid-level service from Typepad (one of the most user-friendly and professional blog hosting services around).
But when are you going to find the time to learn to use your blog?
Glad you asked! Denise Wakeman and Patsi Krakoff are launching the Build a Better Blog system, an ebook containing all the tutorials, set up steps, and information you need to dramatically shorten the learning curve and get your professional blog published on the Internet in a matter of hours.
Don’t waste your time and money and make mistakes setting up your blog that have to be undone and fixed later on. Start it right and make it look good.
Your blog should reflect the quality of services you provide as a professional.
Sure, you can do a blog yourself. Most services are very user-friendly and designed for the non-techie.
In fact, one person we know says, go ahead and “Fire Your Web Designer! Use a blog instead to communicate with your readers and clients!”
We agree. But make no mistake; you don’t want your business blog to look like the blog for the kid across the street.
We’ll teach you all the short cuts to creating a professional blog that gets results.
We’ve interviewed successful professionals and include over 60 pages of interviews. Learn from the experts.
We’ve included many links so you can see what effective professional blogs look like.
We’ve included many articles on how to write for your blog.
We’ve included over 25 tutorials with simple step-by-step instructions that will save you a lot of time and energy and headaches.
Here's the catch. The Build A Better Blog System is not yet ready to be published. However, we have put together a pre-launch offer so you can get a deep discount and we will give you a preview edition so you can get started right away. You pay only $35 for the pre-launch special. This special offer is only available until the full version is ready in a week to 10 days, so don’t wait. After that the retail price will be $49.
We’ll send you the full version as soon as the editors finish checking and double checking it, and you won’t have to pay full price. Plus we have some really great bonuses just for early purchasers.
To see all the details and what you get, go here.
Or you can skip the sales letter and purchase directly now.
If you’re still not convinced you need to set up a blog for your business, read this article about Top Ten Reasons to Do a Blog and an Ezine.
Happy Blogging!
Patsi Krakoff and Denise Wakeman
http://www.BuildABetterBlog.com
P.S. Don’t want to do it yourself? We can set up your blog for you, teach you how to use it, and get it ready for you to start posting. We have three levels of blog building services. Go here for more information on our blog for business services
We're launching the Build A Better Blog System soon. Get details here about how you can be the first on your block to get it!
I've started a Blog FAQ on my other blog, Build A Better Blog. We're starting with the basics like, What is a Blog? and What is a Business Blog?
Featured interviews, publications, links to ALL my blogs.
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