Business Book Reviews on BizBook Nuggets
Recently, Patsi has resurrected her blog, BizBook Nuggets. This is the space where she is posting reviews of the many, many books she reads and reviews for colleagues and clients.
We also get contacted at least once a week to participate in Amazon book launch campaigns. Our policy now for these campaigns is that if the book is relevant to our audience, we will post a review on BizBook Nuggets, but we will not send a notice out to our list. We need to protect our list and use it to keep our audience informed about our own programs, news and products.
List burnout is a real problem and with the number of requests we get, we've had to change our policy to "just say no". It's usually no reflection on the quality or relevance of the product or book. Just got to draw the line somewhere.
We always want to support our colleagues in any way we can so our compromise is posting on BizBook Nuggets. What does that mean for you? If you want to know about the latest and greatest books being published, all you have to do is subscribe to BizBook Nuggets blog and you'll get a notice when we have a new review. They don't happen too frequently so you won't be bombarded with updates.
If you are getting requests to participate in Amazon book launches, what's your policy for accepting? How do you say "no"? And, what are your current thoughts about the effectiveness of these campaigns?












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