Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Books, Blogs and Renewal

This afternoon I'm leaving for Santa Barbara, a two hour drive up the coast, for a weekend retreat for the Society of Childrens Book Writers and Illustrators.  The Blog Squad are featured speakers about how to use a blog to promote your book.  The theme of the conference is cyber promotion for authors.

The ironic thing is that the conference location is the Old Santa Barbara Mission Renewal Center, where there is no Internet connection.  So what's a girl to do when you're presenting about an Internet application?

Why use screen cast videos of course. And of course Patsi and I will just have to use our charming personalities to convey the positive impact a blog can have on an author's marketing efforts.

This will be an intimate gathering of about 25 authors so I expect it will be not only a good opportunity to spread the blogging gospel, but a relaxing weekend as well in a beautiful, peaceful place.

Lifehacker: 88 Tech Tricks

I got the coolest book yesterday.  It's a book, based on blog posts from the popular Lifehacker blog (what a great idea...a book from a blog!).  The book, Lifehacker: 88 tech tricks to turbocharge your day is filled with great tips about how to be more productive using technology.

Hacks for reducing disruptions, automating tasks and controlling email got my attention.  It's all about productivity, from your computer to your work space and using tools to help you rather than distract you.

Wake Up...Live the Life Your Love Co-Author Opportunity

In a bit of a departure for Conversations with Experts, our 53rd Conversation featured Steven E and Lee Beard of Team Publishing, with us to talk about a specific publishing opportunity.

For their popular series Wake Up...Live the Life You Love, Steven and Lee are looking for authors to contribute to their 17th book along with Anthony Robbins and Wayne Dyer, on the subject of "finding your purpose."

Team Publishing already has 10 bestsellers to their credit and their program includes a comprehensive marketing training and support to help authors learn how to sell and leverage the book to build professional credibility and build their business.

Normal turnaround with a traditional publisher (if you can get a deal with an established publisher) is 12 to 18 months. Each book in the Wake Up series is published in 6 to 8 months.

You don't have to be a great writer. Simply write your story, from your heart, in about 1200 words. Their professional editors massage your words to best effect and to blend with with the rest of the contributions. You benefit by being a co-author with big, established celebrities and have a real, physical book to your credit.

Having a published book has been proven to open doors for professionals, writers, speakers, coaches and others.

You can get more details about their program here: http://www.wakeuplive.com/19/

Audio program is 55 minutes.

Conversation with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff.

Bestselling Book Creates Credibility

Conversations with Experts presents...

How to Get Instant Credibilty with a Bestselling Book
Wednesday, July 19, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Steven E, Wake Up...Live the Life You Love

You too can be a best selling author with the Wake Up...Live the Life You Love series. We give you Instant Credibility... and take you to the best seller list. We have 3 programs in 1. First, we take you through the publishing process starting with your story submission. Next, we teach you how to build your business with a book through our exclusive Millionaire Book Marketing Method. As a bonus, we produce a book and take you to the best seller list. You will be able to say that you are a best selling author for the rest of your life. We currently have 12 million stories in print around the world.

NOTE:  This Conversation is a bit of departure for The Blog Squad.  We have had a lot of requests for information about how to get published fast and easy so we are bringing you the experts from TEAM Publishing so you can learn about this powerful program for getting into print fast.

Steven E is an author, speaker and creator of the highly regarded Wake Up...Live the Life Your Love series. These books include Steven E's thoughts on living a life full of wonder and excitement. Steven E has spent his adult life as an entrepreneur, building financially successful businesses. He is known around the world as an inspirational speaker helping people awaken to their full potential.

Register:  www.ConversationsWithExperts.com

If you cannot attend the live event, you may pre-order the audio program and save 50%.  Pre-order now for only $4.95.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Penny Sansevieri Shares Her Secrets on Savvy Book Promotion

Penny Sansevieri, CEO of Author Marketing Experts, was the 52nd guest on Conversations with Experts.

The first, and most important point that Penny stressed for creating a successful book marketing campaign, was to complete a Reader Profile BEFORE anything else.

You need to do your Internet research, "cast the net wide" and then refine the list of websites and blogs to whom you will pitch your book. Go for the "big fish" only: post frequently, they stay on point, and their audience matches your reader profile demographics. Research can take anywhere from 48 hours to 10 days.

Stats:

• A study from Columbia University found that 79% of traditional media find experts online.
• 81% of Americans want to write and publish a book.
• Over 500 books are published EVERY DAY.

Most authors give up on promoting their book after 90 days. A study by the Publishers Marketing Associations shows that it can take an author an average of 2 years to recoup their expenses. Think about what else you can sell besides your book that will complement your book.

There was so much more. To get the lowdown and learn the bonus secret about getting on Oprah, get the audio here.  Audio program is 52 minutes.

Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff.