Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Is your image on the Web consistent?

When you're building a platform on the Web with the intention to dominate your niche and become the go-to expert, you must present a consistent visual image. The last thing you want is for your ideal client to get a big disconnect with they follow you from your Facebook page to your LinkedIn profile to your blog. If at all possible you want to create a seamless experience.

I discuss a few tips for you in this Cinchcast...

And don't forget, your message and participation needs to be consistent too!

I strongly recommend you get professional head shots done every year or so and also have backgrounds designed for your Facebook page, Twitter background, and YouTube Channel as well as custom banners for your blog. My personal recommendation for custom social backgrounds is Hugh Briss at Social Identities.

How do you maintain a consistent presence on the Web?

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Get 7 free tips to boost your visibility on the Web so you attract more clients and opportunities -- click here.

Recommended Video Resource - Online Videopolis

I finally got a chance to join and check out my pal Lou Bortone's Online Videopolis membership site. I'm so impressed with what he's created. Lou and I have partnered in the past on a couple of online video training programs. Now, he's taken it to another level.

There are so many business advantages to doing video marketing, it’s no longer a question of IF you should be using video, but HOW to best use it to your advantage.

Video accelerates the sales process, drives traffic to your website and turns leads into loyal customers! Online Video creates a strong connection with your prospects, and provides opportunities to get seen, get known, get ahead and get paid!

Are You Controlling The Conversation About You?

Creating your visible platform on the Web is closely intertwined with managing your online reputation and to that end you must control the conversation (as much as you can).

I was reminded of this when I saw a quote by Seth Godin in a daily e-newsletter I receive.

You will never keep people from talking. But you can take actions to influence the content of what they say.
--Seth Godin, marketing guru, writing on his blog

You need to dominate the search engine results with content you create: on your blog (top priority!), on Facebook status updates, and on your tweets.

When your content is relevant, provides value and solves your ideal clients' problems, there's a good chance that what people say about you will be positive and position you in a good light.

Do you know what people are saying about you?

Get more tips to help you boost your visibility on the web with my free Visibility Boost ecourse.

Related Posts:

Is Your Social Networking Profile Up to Date?

Are You Managing Your Online Reputation?

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Women in Business 2.0 - The Movie is Now Available for Pre-Orders

Yes, this is The Movie that everyone has been waiting for, I don't just mean from shooting the movie to production, I mean this is the FIRST movie of it's kind. I know, you can't believe that someone hasn't done this before and showcased a movie of successful business women. Luckily for us, Kim Doyal decided enough was enough and made it happen ... for all of us to benefit from.

If you want to learn from real successful business women... this is the movie for you. Find out how they became successful and what their driving forces are. In fact, if you want to know HOW to follow in their footsteps, all this is covered in The Movie. It just seems a smart move to follow in a successful business woman's footsteps than trying to do this all alone, doesn't it?

Pre-Order Women in Business 2.0 NOW

I am so proud and excited to be part of this project. You're going to get the inside stories from 15 successful women about what it took to build our businesses, on and off the Web. The stellar line up includes:

Mirna Bard
Ali Brown
Dr. Debra Condren
Erica Douglass
Kim Doyal
Fabienne Fredrickson
Wendi Friesen
Loral Langemeier
Ashley Mahaffey
Debbie Markham
Deborah Micek
Lorrie Morgan-Ferrero
Tracy Repchuk
Mari Smith
and me!

The feedback already received by those who have watched the trailer have been fantastic. People are watching the trailer and can't wait to get their hands on the full length movie (all 140 minutes of it) to start applying the "why didn't I think of that" moments to their business.

One thing is clear from watching these women, is that achieving success has allowed them to live a life that they once just dreamed about. Their success has made a huge difference to not only their lives, but more importantly, their families. What would this level of success mean to you and your family?

Pre-Order The Movie NOW

Get The WIB 2.0 Movie TODAY and make sure you don't miss out on any of these amazing bonuses:

• A WIB 2.0 Conference ticket for Spring 2011 - Value $397 - FREE to first 25 buyers.

• The Movie audio download - Value $47 - FREE to the first 500 buyers.

Pre-Order NOW The pre-order discount is good until November 5.

Personally, I can't wait to see the movie. The snippets I've seen are truly inspirational.

 

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Does Psychology Matter in Social Marketing? Interview with Dr. Rachna Jain.

According to Dr. Rachna Jain, social marketing relies heavily on psychology and sociology. I recently had an opportunity to interview Dr. Jain about how knowledge of social media and psychology can have a powerful impact on how you create your online persona and a visible presence on the Web.

The video interivew with Dr. Rachna Jain is 12:04 minutes. You can also download the audio version and read the complete, word for word transcript below.

(Can't see the video in your blog reader? Click here.)

Click here to download the mp3 file…

Transcript:

Denise Wakeman: Hi. This is Denise Wakeman from The Blog Squad. With me here today is my friend and colleague, Dr. Rachna Jain. I'm going to do a quick interview with her because she is a specialist on the psychology of social media. I thought this would be a really important topic for you to learn about.

Welcome Rachna.

Dr. Rachna Jain: Hi. Thank you so much for having me.