Internet Marketing Tips from Denise Wakeman

End of Year Testimonial

Today we received this testimonial about our now concluded Conversations with Experts TeleSeries.  We are always gratified to get feedback like this:

I loved your interview with an expert series. I listened to several of them over and over again and recommend them to my clients all the time. Your advice helped me start my blog AND grow my ezine list by 400% this year! Thank you for sharing and giving so much to entrepreneurs everywhere!

-- Kelly Robbins, A Marketing Connection, Inc.
www.KellyRobbinsLLC.com

We really enjoyed the Series and met some fantastic people who have become friends, colleagues and partners.  If you missed any of the programs, they are all available for the very reasonable fee of $9.95 each.

As a marketing tool, the Conversations were phenomenal.  The original intent was to interview a few of the blogging experts featured in Build a Better Blog to promote the ebook.  But then we just kept on going.  We built a list of nearly 2000 people in 20 months, many of whom became clients and customers.

The audio programs have become products and also serve as bonuses when we create complementary products.  It's a fast and relatively simple way to create an information product which we highly recommend for creating revenue.

Jill Konrath Gives Us the Details on Selling to Big Companies

Our 63rd Conversation and the last of 2006 featured sales strategist and author, Jill Konrath. This savvy woman really delivered and detailed for us why it's so difficult to break through and get a job with a big company. But, if you do get your foot in the door, and all you need is one project to prove yourself, big companies are far more lucrative clients and can change the service professional or consultant's business.

The first thing to do is realize that what you sell is irrelevant. What you do is a tool to enable a desired business outcome. To get the attention of the decision maker, you must focus on the value proposition and specific business results for that company. Jill gave several excellent examples to illustrate her process and successes.

Jill's biggest piece of advice: do your homework. Your local business journal can give you a gold mine of information about what's going on in businesses you target.

Also, you will probably need to make 7 to 10 attempts before you get to the person you want to see. And remember, no one cares HOW you do your work. They want to know if it's worth doing. Stay focused on the specific issue that they are stuggling with.

There's so much more, so listen to the program and get Jill's book, Selling to Big Companies. She wrote it for consultants who want to get in the door of big companies. And yet, everything she covered pertains to sales, no matter the size of the company you're going after. The program is 56 minutes.

Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. If you missed the program, be sure to grab a copy of the audio for only $9.95.  You won't regret the investment.

Selling to Big Companies: Tips for the Little Guys

Conversations with Experts presents...

Selling to Big Companies
Wednesday, December 6, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Jill Konrath, Author of Selling to Big Companies

It’s never been tougher to get into large companies. Corporate decision makers seldom answer the phone, roll all calls to voicemail, then never call you back. In this Conversation, you'll learn:

• Why traditional strategies no longer work.
• How to develop an enticing value proposition
• How to increase your success rate in penetrating major accounts.
• Why an account entry campaign is necessary.
• How to deal with voicemail.
• How to craft a customer-enticing phone messages.
• and much more.

If you’re tired of fruitless attempts to get into big companies, this session is for you.

Jill Konrath, author of Selling to Big Companies, is a recognized sales strategist in the highly competitive business-to-business market. A popular speaker at sales meetings, she helps her clients crack into corporate accounts, speed up their sales cycle and generate demand for their offering.

Konrath publishes an industry-leading online newsletter and blog. To subscribe – and get a free Sales Call Planning Guide – visit http://www.sellingtobigcompanies.com .

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Audience Measurement: Conversation with Tris Hussey

Conversations with Experts presents...

Is anybody listening out there? Measuring your blog's audience
Wednesday, November 29, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Tris Hussey, blog.larixconsulting.com

You've started your blog.  You're writing great posts, but who is reading them?  Is anyone out there?  Blog metrics is still in its infancy, but there are some tools, tips and tricks that you can use today to get a handle on your current audience and learn how to grow it.  You'll come away with easy and effective methods to start measuring blog audience today!

If you have a question you would like Tris to address during the Conversation, please submit it here.

Register:  www.ConversationsWithExperts.com

Can't make the Conversation? You can pre-order the audio program and save 50%.  Pay only $4.95 now.  After the live event, the audio will be $9.95.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Leesa Barnes Shares Tips on Podcasting

Conversations with Experts presents...

How to Use a Podcast to Fill Your Sales Funnel, Increase Profits & Attract New Clients (All Without Doing Anything Technical)
Wednesday, November 15, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Leesa Barnes, Creator of www.planakillerpodcast.com

You've heard about podcasting. You've even listened to a few, but you're still wondering what all the hype is all about. If this is just audio on a website, you've figured that you've been there, done that.

But podcasting is much more than just audio on a website. As a small business owner, podcasting is a communications tool that can help you boost your business, all without blowing your marketing budget or doing anything technical.

In this teleclass, find out how you can use a podcast to:

* Gain a top 3 ranking on page 1 in Google without hiring a search engine expert
* Increase your business by 50% in sales and clients
* Become a star in your industry and command a following without publishing a book or having a well known name
* Create your podcast using just your telephone and a winning idea

Working with management teams, entrepreneurs and organizations, Leesa Barnes teaches insider tips on how to use podcasting to boost sales, create an online buzz and turn listeners into clients.

Leesa's podcast monetization strategies are featured in 2 books and she the creator of a workbook called Plan a Killer Podcast. Leesa was declared by Canada's Word of Mouth Expert as "one of the Top 50 Marketing & Media Bloggers in Canada." For more on Leesa, visit http://www.leesabarnes.com.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.