Using Direct Marketing Techniques to Sell Thousands of Copies of Your Book
Wednesday, August 24, 2005, 8:30 p.m. ET
Guest Expert: Bob Bly of bly.com
One out of three hardcover books distributed to bookstores is returned to the publisher unsold, but you can still make your book a best-seller by selling it through ads, direct mail, and the Internet. In this interview, author and direct response copywriter Bob Bly shows you marketing techniques that can boost your book sales.
Guest: Bob Bly is a freelance copywriter specializing in direct marketing and the author of more than 60 books including The Complete Idiot's Guide to Direct Marketing (Alpha Books)
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