Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Online Promotion Tips: Go Offline with a TeleSeminar

Online promotion involves more than the Internet. Of course the Internet is one of the most powerful ways to promote anything, but sometimes you have to go offline.

In my previous post, I stressed the need for a list.  And, for our upcoming 4 week mentoring program, Law of Action 2.0, I wrote about using email to promote an early bird, VIP offer to alumni of the first program.

Once that promotion is complete, it's time to move on.

Promote Your Program with a Free Teleseminar

Our next step in promoting Law of Action 2.0 is to offer a free info teleseminar.

To attract more people into the program, we're offering a free teleseminar called 5 Internet Marketing Traps That Can Derail Your Business. Of course to promote the free teleseminar we have to do all the same steps as we do to promote the 4 week program and the first order of business was to send an email out to our entire client database.

Our goal for the free class is to have 1,000 registrations.  Less than an hour after sending the email, we have 95 registered participants. The free class is in 2 weeks (June 24) so that's not a bad start.

But let's go back to the teleseminar.

Why would we do a free teleseminar to promote a fee-based teleseminar?

Online Promotion Tips: How to Get the Word Out

Promoting your product, service, book, cause, teleseminar -- whatever it is -- takes ongoing work and using multiple channels. Our company is always promoting something because we create a lot of programs and products. Over the next few days I'm going to share the multiple ways we promote our stuff. It's something you cannot be afraid or reluctant to do if you want to have a successful business of ANY kind.

You Need a List

The very foundation of all online promotion is YOUR LIST. Everything you do needs to be focused around building your list. All of our promotion starts and usually ends with our list. We use KickStartCart as our database management/ecommerce system.

A good list doesn't get built overnight. It takes time, the right offers (ethical bribes), good segmentation. But this isn't a list building post and this information is well documented by many, many savvy marketers all over the Web.

As as example of how we promote our programs, I'm going to use a 4-week program that we have starting in July. That's about 3 weeks from now so I'll document for you how we're planning to fill that program. Our goal is a minimum of 100 participants.

The Trust Factor: 7 Ways to Build It

How do you build trust over the Internet with visitors to your sites? If you're selling anything over the Web, people don't usually have personal contact with you, so your written words have to create confidence with potential buyers.

This is one of the reasons we advocate blogging for your business. When you are writing frequently, people get to know you on a level that is beyond your web page brochures and sales copy.

There are other things that go into creating an impression of reliability and trust with people. Here are a few things to consider:

1. You write in a clear and transparent way
2. You show you're fallible and make mistakes, and admit and correct them
3. You provide free reports, teleseminar access, and other info for free
4. You don't over-hype your products but deliver your sales copy with research, case studies and valid testimonials

Evil Spammers: The Yale Economic Review?

For 2 days now (right in the middle of a sale, no less!) Denise and I have been perplexed by bounced emails. (Perplexed being a euphemism for pissed off...)

It turns out our email signatures contained links to our new Law of Action program and to our Blog Squad video. Both of these are hosted on a Hostgator server. The same server hosts a site that has been reported as a spammer.

I did my research: the nasty offender is none other than The Yale Economic Review! Spam blockage usually happens when someone - a disgruntled recipient - reports an incident as spam. That's all it takes.

Unfortunately, the spammers continue to mess us all up. I  doubt that a serious magazine such as The Yale Economic Review employs spammers or spamming techniques.

In the meantime, SpamHaus takes reports seriously and all of the sites hosted on the same server as The Yale Economic Review will have problems: emails that bounce and reported as blocked because of spam content.

Boost Blog Traffic with Email Subscription Options

Do you use Feedblitz to deliver blog updates by email to your readers? No? You're missing a amazing opportunity to get more readers and drive more traffic to your blog.

Did you know that adding an email option to your blog can boost your readership by over 50%? And did you know that you can also send out your newsletter through a free account with Feedblitz?

We've been using Feedblitz for years now, and love it. But listen to this: recently they made some important upgrades for their paid Premium accounts, AND then made them available to all free accounts.

You need to know about this! It could dramatically boost your readership and subscription lists.