Biz Tips Blog: Internet Marketing Tips

Speaking Skills: Free resources for becoming confident

If you're interested in improving your presentation skills or overcoming the fear of public speaking, our colleague Dr. Larina Kase has some free resources on confident speaking for you.

1) Here are 3 articles on public speaking anxiety.

2) Here is a charisma quiz and some more articles on storytelling and speaking for business opportunities at.

3) The Blog Squad conducted a 30-minute interview with Larina and you can listen to it here (get more great tips on blogging while you're there too!)

To access more great resources to improve your presentation skills, visit Larina's blog at www.themindsetofsuccess.com.  And of course, we recommend the book, The Confident Speaker by Larina and her co-author Harrison Monarth.

Related Posts:
Tom Antion's Advice to The Blog Squad
Presentation Challenges: How do you handle unexpected challenges?

Information Products: Why They Are Good for Your Business

©2007 Patsi Krakoff, Psy.D. & Denise Wakeman, The Blog Squad (tm)

Are you struggling with how to create more revenue? Providing services is great, but there are only so many hours in a day. Why not turn your expertise into information products and watch your income grow. Transform your knowledge into ebooks, a tips booklet, or other digital format. With low production and delivery costs and high profits, you can't afford not to repackage your expertise to reach more customers world-wide.

What's an Information Product?

Generally, the term refers to electronically delivered, knowledge-based products. This can include e-books, reports, transcripts, as well as audio and video files. Information products can also be produced in physical form like CDs, DVDs and combined with printed material in a binder for a home-study course.

Common electronic examples are:

• E-books
• E-zines & newsletters
• Reports & white papers
• Tutorials, courses & FAQ’s
• Transcripts from interviews, teleseminars
• Audio files (MP3, for example)
• Videos and screencasts

Why are Information Products Important?

Ezine Success Tips

For all you frustrated ezine publishers and those of you who are contemplating starting an ezine, Patsi and I have just completed a special report on Ten New Rules For E-Newsletter Success. The report is free to download and at the moment the only place to get it is on the sales page for our All in One Ezine Publishing System.

In addition to the Ten New Rules, you learn the Four Simple Keys for Publishing a Newsletter That Gets Results plus 8 reasons why you should send out an ezine.

There's no obligation to buy the System.  And, you will learn a lot from the Special Report.

Press Release Tutorial

What's your PR IQ?  If you're like most service professionals or small business owners, it's not very high.  After all, we don't learn how to write press releases when we're in high school or college.  Yet, they are an important component to any marketing and promotion strategy, both on and offline.  I'm no PR expert so I was thrilled when I learned about Joan Stewart's free 89 day e-course on how to write powerful press releases.

I signed up for the course a few days ago and each day you receive a tips and suggestions for a new ways to approach your press releases and suggestions for 89 types of releases you can implement in your business.  Check it out and start grabbing your share of the PR pie. 

Fun Quiz - What's Your World View?

If you're looking for a distraction, take this quiz to find out your "world view." As you can see below, I'm an Existentialist. Thanks to Susannah Gardner at Buzz Marketing with Blogs for this.

You scored as Existentialist. Existentialism emphasizes human capability. There is no greater power interfering with life and thus it is up to us to make things happen. Sometimes considered a negative and depressing world view, your optimism towards human accomplishment is immense. Mankind is condemned to be free and must accept the responsibility. Existentialist 88% Postmodernist 81% Modernist 69% Cultural Creative 69% Materialist 69% Idealist 69% Romanticist 38% Fundamentalist 25% What is Your World View? created with QuizFarm.com

The Business Case for RSS

Confused about RSS?  Not sure how it can be implemented to support all your marketing strategies?  Rok Hrastnik, author of Unleash the Marketing & Publishing Power of RSS has written an excellent article on The Business Case for RSS. (and it's free!) Here's an excerpt from the introduction:

RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix. It is not the solution to all of our problems, but it is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond.

The purpose of this report is to demonstrate just how RSS can help you improve your bottom-line and show you how to integrate it within all of your internet marketing and publishing activities.

You can download The Business Case for RSS here.

Top 10 Reasons to Publish an Ezine and a Blog

Patsi Krakoff and I have created a Top 10 list on why you should have an integrated blog and ezine marketing plan.  You can get the free report delivered to your email box by going to this web page.

Next Level Tip-zine Delivered to Your Email box

If you like to have your tips delivered directly to your email inbox, I invite you to subscribe to my Next Level Tip-zine.  You'll get even more tips and tactics to assist you in taking your business to the Next Level.  The tips are specifically directed at solo professionals and small business owners.  You can subscribe by sending an email (click on this link).

Top 10 Reasons to Use a Blog to Publish Your Ezine

Just wrote and posted a new Top 10 on ezine publishing. If you publish an ezine, click here to see why I think you should use a blog and how it can expand your reach on the Internet.  You can also get it delivered to your email inbox by clicking here.