Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Keyword Research Can Help Your Content Get Found by Your Ideal Client

No matter what kind of content you create, whether it's blog posts, articles, videos you post on YouTube, sales letters, or status updates, a little bit of attention to keyword research can make a big difference when it comes to optimizing your content for the search engines. In fact ANY copy you write for the Web can benefit from a few minutes of focused attention on finding the best keywords to attract your ideal audience.

Recently I started using ScribeSEO which I wrote about here. This is a subscription based service that practically does all your keyword research and analysis for you.

If you want your content to be found by your ideal client, then it's a good idea to know what words they're using to find the solutions to their problems. This where keyword research comes in. I confess, I'm lazy about this. Mostly because it always seems more complicated than it actually is. That's why ScribeSEO has been a gift to me...it's fast and easy to use and I'm confident that my content is optimized after I run it through the analysis.

Last week at NAMS4 (Niche Affiliate Marketing System workshop), a panel of experts in finding and integrating keywords in their content, shared their tips and secrets to getting found and making a lot of money as a result. The 90 minute discussion was recorded and you can grab a copy here for an excellent overview of why and how you do keyword research, as well as what tools and sites the pros use.

Here are a few SEO keyword tips:

• Pay attention to headlines and titles
• Title (appears in the location bar - title of blog post)
• Headlines and subheads (in the body of the post)
• Write content for people but tweak it for search engines
• File name for blog post titles can be edited to be more effective (get rid of a, an, the, and)
• Linking is important: link internally to your blog posts and link externally to relevant content
• If it makes sense, bold your keywords

Remember, you want to optimize any content that can be indexed by the search engines, with your keywords. That includes blog post titles, social networking status updates (twitter and Facebook), forum posts, sales pages, YouTube video titles and descriptions, Flickr photo names and descriptions, and more.

Recommended:
SEO Made Easy with Scribe

All you need to know about keyword research

Wordpress SEO Secrets for Bloggers

NAMS4Kids Fundraiser and BIG Give-Away is Open

Here's your up-to-the-minute invite...

The doors to NAMS4Kids are now open now!

Slip in now and take all the products we're offering for free. And if you want to really save a child today, leave a donation. One hundred percent of it goes to Dr. Mani's foundation to fund open heart surgeries for kids who would never get it otherwise.

Whether you donate or not, you will receive: 

-ebooks

-scripts

-memberships

-private label rights products

-self-improvement products

And much more.

You name it, it's there. NOW!

I've been surveying the collection of products - there truly is something for everyone! I've got my eye on a couple programs about membership sites and traffic generation. And, don't underestimate the great feeling you'll get knowing your donation saves children.

You have nothing to lose to check out the give-away, and everything to gain. (Want my advice? Peruse the gifts and pick 7 to 10 that jump out at you as something you need in your business right now. Realistically, most people won't use or look at all 250+ products so why overwhelm yourself?). Implementing a few ideas, strategies, tactics, systems will get you much further in the long run.

Finally, to be very clear here, I'm not making any money on this event. In fact I'll be making a significant contribution to Dr. Mani's foundation. I'm promoting this because 1) it's a worthy cause and 2) it's a great learning experience to see how an event like this is put together and 3) I'm on the NAMS faculty so it's expected of me to particpate! :-)

Whether or not you participate and take advantage of the free gifts, please share this email, retweet it, post it on Facebook, Digg it, Stumble it...help me get the word out so we can reach our goal of raising $10,000 for Dr. Mani's kids. You'll be my hero!

Related Post:

NAMS4Kids JV Event Makes Good Business Sense

Two Special Events - Join me in online marketing immersion!

First, Michael Stelzner's brand new, inaugural Facebook Success Summit has just opened for registration. This is the first online summit devoted entirely to marketing with Facebook. With 500,000,000 active users, you cannot afford to ignore Facebook as part of your marketing plan. Nearly 200 people have already registered ... I'll be there...

Join 22 Facebook Experts at Web's Largest Facebook Marketing Conference

Facebook Success Summit 2010 is a special online conference designed to help you master Facebook marketing (brought to you by Social Media Examiner). Join Brian Solis (author, Engage!), Mari Smith (author, Facebook Marketing: An Hour a Day), Jesse Stay (author, FBML Essentials), Paul Dunay (author, Facebook Marketing for Dummies), experts from Intel, Microsoft Xbox, Cisco, SAP and the Washington Redskins; Darren Rowse (author, ProBlogger), Jay Baer (author, The Now Revolution) and Michael Stelzner (Social Media Examiner)—just to mention a few.  Go here for special half-off savings.

 

If you're in the Los Angeles area, I hope to see you at Tom Antion's CARE Speaker's Tour this coming weekend. Tom was my first online marketing mentor and I learned a tremendous amount from him.

Tom is speaking in Los Angeles on August 5 and August 7, along with Television and Film star Glenn Morshower ("24", "Westwing", "Friday Night Lights", "Transformers" "Black Hawk Down", "Air Force One" "Pearl Harbor"); 4 Time New York Times #1 Best Selling Author Barbara DeAngelis; and former manager of Axl Rose from Guns & Roses and the Rockstar Marketer himself Craig Duswalt.

I NEVER miss a chance to experience Tom and ALWAYS learn something new from him. He's an Internet marketing genius. If you're anywhere near Southern California, I would love to meet up with you at Tom's CARE Speakers Tour (I'll be at the one at the Weston Hotel on 8/7). It's a fantastic deal at $99. (Sign up for the VIP special so we can chat at the private reception!)

5 Social Media Blogs on My Required Reading List

This week a colleague asked me what social media blogs she should be reading. She knows I strongly recommend reading and commenting on other blogs in your niche for a number of reasons. I had to think about it.

I don't read blogs that are specifically about social media and social marketing. Or at least I read very few that are ONLY about social media. The exception I think is Social Media Examiner.

I subscribe to and read a lot of blogs about online business and many address social media in the bigger context of doing business on the web. That includes blogging, Facebook, Twitter, LinkedIn, email marketing, ecommerce, search engine optimization, and on and on. I follow many blogs on diverse topics by my colleagues and clients.

I decided to dive into my email and Google reader and see what social media blogs I'm subscribed to. I read a lot of stuff and decided to pick a few to recommend. Remember, this is just a few of the blogs I read. I HIGHLY recommend you do your own research and find those that resonate for YOU. While I'm happy to be a filter, you may prefer different emphasis on subjects, content and different writing styles. So, don't rely solely on me. Create your own recommended reading list as well.

Social Media Woman Virtual Magazine - Very Cool Online Tool

Have you seen Pam Brossman's new virtual magazine - Social Media Woman? Pam is using a very cool tool to deliver a magazine-style experience on the web. The digital publishing tool Pam's using is Issuu. And guys, you don't have to be a woman to get a lot of value from this publication. It is full of meaty articles about online marketing with an emphasis on video marketing.

Not only can you check out the magazine on her site, bloggers like me can embed the issues on my site as well. Here's the July issue which includes 7 Ideas to Inspire Your Blog Content (an excerpt from one of my articles). Click on the cover image to open the magazine.

Open publication - Free publishing

What do you think of the format? Do you think it's a viable alternative to the old-school ezine?