But how do you keep networking from being awkward, overwhelming and a big time sink? Well, my colleague, networking strategist and coach Liz Lynch shows you EXACTLY how to build lasting relationships easily, authentically and productively in her book Smart Networking: Attract a Following In Person and Online. (I'm quoted on page 41 about using blogs as a networking tool!)
She's been speaking all over the country and all over the media, and here are some of the key questions everyone has and wants the answers to:
What's the biggest challenge people have with networking?
The biggest challenge has got to be the word itself. People have so many negative feelings about it-not something they want to do, or worse, have done to them. So they resist getting out there until they really have to and then they give off a scent of desperation that makes networking awkward and uncomfortable for everybody.
What's the premise of Smart Networking and how is it different?
Smart networking is about getting 24/7 results WITHOUT the 24/7 effort, because NO ONE wants to network non-stop. It's about becoming skilled at connecting both in person and online when you need to so that you can build relationships with ANYONE you need to meet, and combining that with key strategies for increasing your visibility so that opportunities find YOU.