Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

How Many Ways Can Your Customer Consume Your Content?

How many ways can your prospects and clients consume your content? Remember, some people like to read, others like to listen, some like physical products, others like digital.

One of my clients is creating an audio program to use as a lead generator to build her list. She's having the audio transcribed and creating a special report from the text. I suggested that the special report would make an excellent ebook for Kindle.

While the audio and report will be free, the Kindle ebook can be priced as low as $.99 (no freebies on Kindle). The convenience of getting the content delivered instantly on one's Kindle device is worth 99 cents!

Here's another example. I have a free audio program I give away on  - 5 Critical Tactics for Business Blog Success.

You can also get a physical version which includes a book and CD (more content) for $27.

Or you can get the Kindle version for $2.99.

You can get the content however you want. Each version is a little different in that you may get audio only, text only or both.

I do the same with my product How to Drive Quality Traffic to Your Blog. There is no free version of this one. You can get it digital (mp3, ebook + bonuses) or just the text on Kindle ($2.99). The physical version is produced but not available yet. I use Vervante to produce and fulfill orders of my physical products.

More YouTube Views Equals More Visibility for Your Business

Video is one of the best ways to literally boost your visibility on the Web. When people see you and hear your voice, you connect with them a whole lot easier and faster.

A couple days ago I watched a 30 minute webinar with Chris Lang about how to get more YouTube views. It was not my intent to watch this video - it was Saturday morning, I was busy and I had other stuff to do. But I was curious.

Chris Lang's content was so good I watched the whole thing (see video embedded below), on a Saturday morning. And took notes and was inspired to get back to video (I've been slacking off the last few months).

I met Chris a couple of years ago at an event in San Diego where we both were speaking about social media. I hadn't heard of him, but I quickly learned that he was really deeply into teaching people the intricacies of how to use Google tools in their business. I've been following Chris ever since.

Are you spreading your message throughout the Web?

I was on a teleseminar with Dave Lakhani of Bold Approach, called Advance or Die, where he was talking about what it will take for entrepreneurs to succeed in 2011. One point he made struck a chord in me:

You've got to spread your message throughout the Web so your prospective clients will stumble across you...you need to be wherever they are looking.

I'm paraphrasing because I did not take perfect, word for word notes, but in essence this is the centerpiece of my message about why you need to create a massive visible presence on the Web (listen to my audio message below).

As you've heard me say many times, Visibility = Opportunity and will help you attract more traffic, leads, prospects, clients, speaking gigs, media inquiries, JV requests, etc.

Are You Controlling The Conversation About You?

Creating your visible platform on the Web is closely intertwined with managing your online reputation and to that end you must control the conversation (as much as you can).

I was reminded of this when I saw a quote by Seth Godin in a daily e-newsletter I receive.

You will never keep people from talking. But you can take actions to influence the content of what they say.
--Seth Godin, marketing guru, writing on his blog

You need to dominate the search engine results with content you create: on your blog (top priority!), on Facebook status updates, and on your tweets.

When your content is relevant, provides value and solves your ideal clients' problems, there's a good chance that what people say about you will be positive and position you in a good light.

Do you know what people are saying about you?

Get more tips to help you boost your visibility on the web with my free Visibility Boost ecourse.

Related Posts:

Is Your Social Networking Profile Up to Date?

Are You Managing Your Online Reputation?

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10 Ways to Use Cinchcast to Boost Your Visibility

Are you following me on Cinchcast? For the last few weeks I've been publishing short audio tips on Cinchcast, about boosting your online visibility and business blogging. I also wrote about how to repurpose your content using Cinch.

Audio is a great way to connect with your audience. You can also share audio on more sites outside of your blog which raises your visibility and naturally exposes you to more prospective visitors to your sites. 

It may not be quite as intimate as video, but gets you a lot closer than text. Think about reading this post, for example. You have to make up what you think my voice sounds like or how I'm emphasizing words and phrases. You miss a lot of the nuance. Now, if you could listen to the content, you may have a lot deeper connection and perhaps a better retention of the content.

 
That got me to wondering about different ways people are using Cinch for their business. I did a pretty quick scan of some users who are fairly active and came up with a list 7 types of cinchcasts I noticed...