Biz Tips Blog: Internet Marketing Tips

Podlinez: Podcasts on Your Phone

By way of SpeakerNet News, I learned about Podlinez, a site that provides a free phone line you can set up to deliver your podcast to listeners on their phone.

Enter your podcast URL and the site will provide a free call-in number, available immediately. Send the number to your clients, friends, fans, etc. and let them know how to listen to your podcasts on the phone. The site provides a button you can include on your podcast homepage, linking users to your phone number of Podlinez. It's an additional way to extend your marketing reach and make your content available in multiple formats - giving your audience more options to get content HOW THEY WANT IT.

Plus, your podcast gets listed in the Podlinez directory giving you exposure to a new audience. Want to listen to Blogging and Beyond by phone? See the button below or call +1 (360) 526-6288.

Listen By Phone

podlinez.net

Podcast Promotion Tips

You've just published your first podcast program.  Now, you want to get it out to the world.

You are on your way to doing that already.  You've got the program posted on your blog and it's being delivered to iTunes.

There are many, many podcast directories.  One of the most comprehensive lists of directories we've found is at Podcastnews.com.  Like promoting your blog, you want to submit your podcast to as many directories as you can and that are appropriate for you subject matter.

Many directories will require you to register on their site.  Once you do that, you'll need some information handy that you can copy and paste into the appropriate fields.  Since you already did this when you set up your podcast for iTunes, you should have your title and description already handy.

Podcasting Down and Dirty: Part 2

A few days ago I wrote a post about how to easily and cheaply record and post audio on your blog or website. I promised to follow up with a post about how to create a podcast with that audio.  I confess, I had written most of it when there was a power surge which shut down my computer and I lost everything I had written.  Drag.  And a good lesson to save often when writing something long.  And, yes, I do have a big surge protector but maybe I need a new once since I got no warning to shut down.

Ok, back to podcasting.

You have the audio recorded, now what?

Podcasting Down and Dirty

Yesterday, on Blogging and Beyond, we talked about podcasting with Debra Simpson of Magic in Words.  Debra is passionate about podcasting and shared some great tips about how to use audio not only for podcasts, but also to add "stickiness" to your website.

Podcasting may sound scary if you're not technically inclined, but it can be done "down and dirty" with very little expense or effort.  Here's how...

You need two, no four, things.  Aside from a telephone and a computer, which I'm assuming you have since you're reading this, you also need an account with AudioAcrobat, and a blog.

SavvyBizCast: Barbara Blair

Savvy Biz Cast features life coach Barbara Blair of AwareTools. (07:42)

You can also subscribe to Savvy Biz Cast on iTunes.

SavvyBizCast: Adam Adelman

Savvy Biz Cast features Adam Adelman of JunoBaby.com
9 minutes

You can also subscribe to Savvy Biz Cast on iTunes.

SavvyBizCast: Dr. Charles Parker

The first interview in our new podcast, Savvy Biz Cast, is now available on the blog.

Savvy Biz Cast, The Blog Squad's new podcast, features interviews with professionals about online successes and challenges with leveraging new technologies and the Internet to build business.

"I got the idea for Savvy Biz Cast while working with a group of 100 business professionals in our Blogging and Beyond mentor group," said Denise Wakeman of The Blog Squad.

"Most marketing podcasts are interviews with Internet gurus and experts. I wanted to hear from real people who hadn't made it yet, but who are learning new tools and not afraid to jump onto the so-called Web 2.0 bandwagon."

The interviews are ten to fifteen minutes, and each professional describes their business, how they are using the Internet, what is working for them and what is most challenging. Each describes where he or she wants to go with their online marketing, and what is necessary to take their business to the next level.

Our first interview is with Dr. Charles Parker of CorePsychBlog.com. (10:53 min)

9/10/07 - the audio has been removed at the request of Dr. Parker.

Marketing Podcast Coming Soon

We've been working on a new project: a marketing podcast with the focus on how savvy professionals are using the web to market their business.

We've been conducting 10-15 minute interviews with the participants in our Blogging and Beyond mentor group.  Their businesses are varied, from products to services, and they all face similar, yet different challenges in getting the word out.

Currently you can subscribe on iTunes, and soon I'll be posting the audio here as well if you prefer to listen on line.  We'll also be submitting the podcast to all the directories if there is another podcast directory you prefer.

Blogging and Beyond Podcast

The Blogging and Beyond radio show is now available as a podcast on iTunes.  I've tested the subscription link and all is finally working properly.  You can easily subscribe on iTunes and the shows will automatically be downloaded to your iPod or mp3 player.

Citizen Marketing at Its Finest

I am loving this book, and if you want to understand the coming trends in marketing (and what you can do for your own business), you'll buy Citizen Marketers by Ben McConnell and Jackie Huba. You may be familiar with their Church of the Customer Blog, a good source of marketing through word of mouth and social media ideas.

Now you can access an excellent review of the book by Shel Holtz of A Shel of My Former Self blog here. He reviews the book on his excellent For Immediate Release podcast.

What are you reading? What are you doing about this whole new trend of partnering with customers? How will you use social media for your marketing in 2007?