I was a guest today on Barry Moltz' Business Insanity Talk Radio show. The topic: social media. Social Media superstar, Chris Brogan was schedule to lead off the show but was stuck on a plane, so I stepped in for an extended interview on business blogs and social media. Here's the show...
Last week Patsi and I quietly launched Content for Coaches and Consultants, a revamped, redesigned and renamed site for Patsi's original business, Customized Newsletter Services. The site is aimed at busy executive and business coaches and consultants who need high quality, professionally written and edited content for their ezines, websites and blogs.
By the way, the new site is built on the Wordpress platform. You see, we're not totally stuck in our old ways. We wanted to build the site on a platform that would allows us to easily organize the content since we add new articles every month. We could have built the site on TypePad, but we do want to learn other platforms so this is our first foray into wordpress, though we're not using it as a blog in the conventional sense.
In yesterday's report about the online promotion we did for our Law of Action program, I forgot to include an important one...online media releases.
We use Expert Click for posting releases. While it's not "low cost" it is cost effective if you plan an aggressive PR campaign. For $997 per year you can post 52 press releases. If you were to do that with PRweb.com it would cost you a minimum of $4,160 since they charge $80 minimum per release. For occasional releases PRWeb is a good option though.
We do this, is not only to attract the attention of the media but also to seed the Web with keywords and links back to our sites and blogs. It's one more way people can find us when they are searching for information online.
Here are the three media releases we posted (with links to video):
Junta42 is a content marketing and custom publishing search engine community for marketing and association professionals.
What is content marketing? Check out Joe Pulizzi's excellent and detailed article with Junta42's definition of content marketing aka custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.
The list of blogs is impressive and well worth studying, reading, and then subscribing to the ones that resonate with you. You can even vote for your favorite content marketing blog by clicking on the "Hitch" button on the left next to the blog. Why don't you show Patsi some luv by "hitching" her blog!