Biz Tips Blog: Internet Marketing Tips

Writing on the Web Makes Top 42 List

Congratulations go out to my partner, Patsi Krakoff and her blog, Writing on the Web, from coming in at #25 on Junta42's list of the Top 42 Content Marketing Blogs.

Junta42 is a content marketing and custom publishing search engine community for marketing and association professionals.

What is content marketing? Check out Joe Pulizzi's excellent and detailed article with Junta42's definition of content marketing aka custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.

The list of blogs is impressive and well worth studying, reading, and then subscribing to the ones that resonate with you.  You can even vote for your favorite content marketing blog by clicking on the "Hitch" button on the left next to the blog.  Why don't you show Patsi some luv by "hitching" her blog!

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Writing Great Blog Content

Blog Squad Interview Posted

The interview Patsi and I did on Monday, on the Let's Talk Blogging Internet radio show, has been posted on Blogging and Beyond.

Blog Squad Events & Programs in January and February

I was reviewing The Blog Squad schedule this morning and realized we have a very busy schedule over the next two months. For those of you who like to plan ahead, here's a list of upcoming events -- free and fee.

January 10 - Create a Wow Virtual Conference: Is Blogging the Best Darn Marketing Tool on the Planet? FREE - on demand audio download (join anytime and get the audio programs)

January 16 - Blogging and Beyond Mentor Program: Special guest Joan Stewart shares how to create a media plan for 2008
Free for members of Blogging and Beyond ($9.95 for 30 day trial), 5 p.m. ET

January 24 - The Blog Squad interviewed by Mike Jay of Leadership University about business blogging. FREE, 3 p.m. ET (details to come)

January 31 - How Authors Make Money on the Internet for Real, The Blog Squad interviews Adam Witty and Tom Antion. FREE, 6 p.m. ET, details to come

February 5 - Better Business Blogging: 4 week blogging program presented by The Blog Squad. Details and registration here.

February 21 - Social Media Telesummit: Branding and Blogging: The "New" Success Secret for Attracting More Clients and More Money
We're part of an extraordinary group of social media experts presenting at this first-ever online social media extravaganza hosted by podcasting queen, Leesa Barnes.

We invite you to join us for one or more of these events!

News Release: Can You Make Money on the Web?

4 Crucial Keys to Successful Marketing on the Internet

(San Diego, CA) December 31, 2007 – Can you make money on the Web? Can a business or professional realistically harness the global power of the Internet to market and grow their business? Can you do this without a staff or large budget?

These are the questions many professionals are asking the Blog Squad™, the consulting team of Patsi Krakoff, Psy.D., and Denise Wakeman. “There are many ‘get rich quick’ scams on the ‘Net, and serious professionals should be wary of over-the-top promises,” according to Ms. Wakeman.

“On the other hand, there are people legitimately making millions on the Internet every day, in every field, at every age. You don’t have to be a young geek with a high IQ to do this,” adds Dr. Krakoff. “You do, however, have to identify a target audience that is accessible online, and identify a need, product or service that they want.”

In addition, there are 4 crucial keys for success with Internet marketing. You must be able to:

1. Drive qualified prospects to your website or blog - which means more sales
2. Create products and services with little up-front expense - so you keep more profits
3. Gain massive name recognition within a specific target market - so people immediately think of you, find you and hire or buy from you
4. Overcome the 3 biggest obstacles to success - which accelerates the path to profits and gives you great freedom, joy and energy to repeat the cycle and create more success.

The Blog Squad™ recommends implementing The Law of Action to guarantee your online success. “It’s not enough to have a great brand, book or blog,” adds Dr. Krakoff. “The Law of Action applied to marketing on the web simply means you have to put into action the right systems in the right way to attract the right clients to make money on the Web.”

To break down Internet marketing into actionable steps, The Blog Squad™, in partnership with Street Smarts Marketer™ Kathleen Gage, have designed a program called The Law of Action: Attract Clients and Build a Money-Making Business with the 'Net.

The 4-week mentoring program starting January 7, 2008 will teach business professionals:

• How to set up foundational systems for rapid online growth
• How to grow a responsive list of prospects
• How to develop products that sell on the Web
• How to become known as a credible expert in a niche
• How to overcome the 3 biggest obstacles to success

Details and registration are at www.actandattract.com.

News Release: The Law of Attraction Works Best with The Law of Action

(San Diego, CA) December 28, 2007 –Visualizing what you want to attract to your business is important, according to The Law of Attraction. But if you want prospects to actually buy your products and services, then marketing on the web requires The Law of Action, according to Internet marketing consultants, Patsi Krakoff, Psy. D. and Denise Wakeman, also known as The Blog Squad™.

"Some businesses and professionals struggle with leveraging the Internet to attract clients because they think having a great web site is all that’s needed," according to Ms. Wakeman. "Many were told: 'Build it and they will come!'"

The Blog Squad™ recommends using the Law of Action as well. "It’s not enough to have a great brand, book or blog," adds Dr. Krakoff. "The Law of Action applied to marketing on the web simply means you have to put into action the right systems in the right way to attract the right clients to make money on the Web."

When the systems are in place, businesses can successfully attract their target audience and prosper. The top three results you can expect by applying The Law of Action are:

Read complete news release here.

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News Release: Doing Business on the Web

The Law of Action for Doing Business on the Web

(San Diego, CA) December 20, 2007 – Although there is a ton of information available, many small business professionals struggle with marketing their businesses online. The problem is too much information and too many experts claiming to have the magic, client-magnet solution.

As a result, many struggle with ineffective websites, stagnating prospect lists and don’t see Web sales as promised. Too much information, too many choices leads to inertia.

A recent poll revealed as many as 30% are overwhelmed and don’t know where to start when it comes to marketing their business on the Web.

To break down Internet marketing into actionable steps, The Blog Squad™, in partnership with Street Smarts Marketer™ Kathleen Gage, have designed a program called The Law of Action: Attract Clients and Build a Money-Making Business with the 'Net.

Read the complete release here.

Poll Reveals 30% Don’t Know How to Market Their Business on the Web

(San Diego, CA) December 13, 2007 – What is the biggest challenge for a business new to Internet marketing? Almost 30% of respondents to a poll on BizTipsBlog.com say they don’t know how to get started.

The Blog Squad™ says many professionals and small business owners express confusion and overwhelm when it comes to taking their business online. There’s a lot of information about Internet marketing – maybe too much.

Complete results of the Internet marketing poll can be found at www.biztipsblog.com.

Read complete news release here.

Business Blog Stories: The Search is On

For Immediate Release -

Search is Open for Business Blogging Stories

(San Diego, CA) June 8, 2007 - The Blog Squad™ is looking for business blogging stories. The expert blogging team, Patsi Krakoff, Psy. D., and Denise Wakeman, is researching how blogs have affected small and independent service businesses and the professionals who write on blogs.

"We'd like to know how writing on a business blog has affected professionals and businesses. In some cases, we've heard of amazing successes, but we're learning about negative impact as well," announced Denise Wakeman, Internet marketing specialist.

Bloggers are encouraged to submit their stories on the Build a Better Blog site and use these questions as a guide:

Continue reading press release here.

7 New Rules for Writing Email Messages: Press Release

7 New Rules for Writing Email Messages

(San Diego, CA) May 22, 2007 – What are the new rules for writing successful email messages when you’re marketing a product or service online for your business? Because of overcrowded email inboxes, smart business professionals need to pay attention to these tips.

1. Craft a clever subject line (they’re more crucial than ever): The subject line determines if your email gets opened and read or not. Subject lines appealing to reader’s desires on an emotional level are more effective.

2. Keep content length short and to the point. Immediately lead with benefits for your readers. After you write your message, review it and delete as many words as possible. Ask, “So what?” to each sentence. Keep the focus on your readers and your core intention for that email message.

Continue reading the new rules here.

The Number One Marketing Frustration Among Professionals

400 Professionals Reveal Their Marketing Frustrations in a New Survey by The Blog Squad

Summary: The Blog Squad™ surveyed more than 400 professionals in April 2007 about their biggest online marketing challenges; four problems are revealed, with one of them outranking all others by two to one.

Read the full media release here.