Biz Tips Blog: Online Marketing, Visibility and Business Blogging Tips

Information Products: Why They Are Good for Your Business

©2007 Patsi Krakoff, Psy.D. & Denise Wakeman, The Blog Squad (tm)

Are you struggling with how to create more revenue? Providing services is great, but there are only so many hours in a day. Why not turn your expertise into information products and watch your income grow. Transform your knowledge into ebooks, a tips booklet, or other digital format. With low production and delivery costs and high profits, you can't afford not to repackage your expertise to reach more customers world-wide.

What's an Information Product?

Generally, the term refers to electronically delivered, knowledge-based products. This can include e-books, reports, transcripts, as well as audio and video files. Information products can also be produced in physical form like CDs, DVDs and combined with printed material in a binder for a home-study course.

Common electronic examples are:

• E-books
• E-zines & newsletters
• Reports & white papers
• Tutorials, courses & FAQ’s
• Transcripts from interviews, teleseminars
• Audio files (MP3, for example)
• Videos and screencasts

Why are Information Products Important?

Sales Online: Creating Impeccable Customer Experiences

If you want to make money online, you have to make it easy for people to buy something from you. Information products are relatively easy, because you deliver them digitally, online, automatically, providing you have the right infrastructure in place, such as Kick Start Cart.

We recently staged a one day sale, and there were an amazing array of steps involved, including creating several HTML based web pages, sending out email announcements, affiliate announcements, and 12 autoresponder messages. Each one had to be proof-read and double-checked for accuracy.

Is The Blog Squad Breaking Up?

No, we're not breaking up, but we are having a squabble! Denise wants to discount all our blogging products by half! I say she's breaking my heart in half! I finally agreed to this sale, but for one day only - Valentine's Day.

She says I'm stingy. I say she's crazy. Well, she says she just wants all you aspiring bloggers to have the best help you can get to start a blog and optimize it for getting new clients and making money.

Okay, but you gotta act fast. Stroke of midnight ET Wednesday, these prices disappear.

So click the link below now to benefit from the 'Break My Heart in Half' Valentine Blogging Sale.

     http://www.theblogsquad.net/VDay

Blog on!

Patsi Krakoff
The Blog Squad

P.S. Remember, this sale ends at midnight Eastern Time on February 14.
http://www.theblogsquad.net/VDay

The Blog Squad Gratitude Sale

We are truly grateful, on many different levels.

Biz-wise, we enjoy hearing from all you savvy professionals out there, and feel really blessed to be able to help you grow your businesses in some small ways...and in some really big ways too!

Personally, we have appreciated all your support and well wishes as we both recently took care of some health issues and are now back on our feet(s)!

We’d like to give back to you by offering a $25 discount on our biggest selling products as a token of our appreciation for you being part of our community. Note: You must use the links provided to get your discount.

==> Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog

Save $25: http://www.1shoppingcart.com/app/adtrack.asp?AdID=272761

==> Conversations with Experts Lifetime Membership: Private Access to over 60 audio programs with experts in on and offline marketing and business practices.  Check out the list of experts here (but be sure to use the link below to get your gratitude deal):

Save $25: http://www.1shoppingcart.com/app/adtrack.asp?AdID=272762

==> 25 Proven Ways to Grow Your Ezine List: multimedia package with audio, ebook, tons of tips and resource links.

Save $25: http://www.1shoppingcart.com/app/adtrack.asp?AdID=272764

Discounts good through November 26, 2006.

In gratitude for your support and enthusiasm,

Denise and Patsi
The Blog Squad

P.S.  All discounts are calculated after you click the 'check out' button.

Free Services Translate to New Clients

The concept of giving away a sample of your products or services is not new. But I just stumbled upon a new term for it: "Freemiums."

Chris Mercer writes about the value of freemiums for professional service providers in the financial industry, over at his excellent blog MercerOnValue.com. Of course, this business model can apply to any business with an online presence. Here's what Chris reports:

...the Business 2.0 article (written by Katherine Heires, freelance writer) provides nine tips for venture capitalists and entrepreneurs to help in developing freemium businesses: